This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.

The purpose of this study is to explore factors influencing the blockchain adoption in agricultural supply chains, to make a particular focus on how security and privacy considerations, policy support, and management support impact the blockchain adoption intention. it further investigates perceived usefulness as a mediating variable that potentially amplifies the effects of these factors on blockchain adoption intention, and sets perceived cost as a moderating variable to test its influence on the strength and direction of the relationship between perceived usefulness and adoption intention. through embedding the cost-benefit theory into the integrated tam-toe framework and utilizing the partial least squares structural equation modeling (PLS-SEM) method, this study identifies the pivotal factors that drive or impede blockchain adoption in the agricultural supply chains, which fills the gap of the relatively insufficient research on the blockchain adoption in agriculture field. the results further provide empirical evidence and strategic insights that can guide practical implementations, to equip stakeholders or practitioners with the necessary knowledge to navigate the complexities of integrating cutting-edge technologies into traditional agricultural operations, thereby promoting more efficient, transparent, and resilient agricultural supply chains.

Coordination and integration among farms within agri-food chains are crucial to tackle the issue of fragmentation within the primary sector, both at the European and national level. The Italian agri-food system still complains about the need to aggregate supply to support market dynamics, especially for niche and quality products that characterize the Made in Italy. It is well known that the Italian agri-food sector is closely linked to the relationship between agriculture on one hand and culture/tradition on the other, which is reflected in the high number of quality products that have obtained EU PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) recognition. The development of vertical forms of coordination has found significant support in recent years from the integrated supply chain design approach, which is increasingly becoming an essential tool for implementing rural development policies. In this context, the study provides a comparison between companies that have joined the Integrated Supply Chain Projects of the Rural Development Program and those that have not applied. The aim is to highlight any differences in order to understand policy impact. The analysis is based on the Emilia-Romagna region Farm Accountancy Data Network (FADN) data, and the sample consists of more than 2 thousand farms. The statistical analysis conducted compares treated and non-treated using the Welch-t-test for independent unmatched samples. The main results show higher values for treated farms when structural variables are analyzed, like the utilized agricultural area or the agricultural work unit. In general, higher balance sheet performances emerged for treated farms. In conclusion, this study shows that the Integrated Supply Chain Projects represent a worthwhile tool both to increase cooperation, food quality, and to enhance a competitive agricultural sector.

Taking Xinjiang Agricultural University as an example, based on Rain Classroom and Dingding platform, the linear algebra course changes the current situation of "emphasizing theory and ignoring application" in traditional mathematics classrooms, adding applied teaching cases with the background of industry and agriculture, using online and offline The blended teaching mode, through inquiry-based and case-based teaching methods and students' autonomous learning and discussion methods, develops from a teaching mode focusing on "teaching" to focusing on "learning". The teaching mode has been comprehensively reformed, and satisfactory results have been achieved.

This study investigates the role of agricultural exports as a potential engine of economic growth in South Africa, employing a cointegration and error correction model (ECM) framework on time series data from 1980 to 2023. The results confirm a long-run equilibrium relationship between agricultural exports and economic growth, with lagged total exports and employment significantly influencing GDP growth in the short run. However, other factors like foreign direct investment, gross capital formation, and population growth did not exhibit a statistically significant impact. These findings underscore the importance of agricultural exports in driving South Africa’s economic growth. To further enhance this potential, the study recommends establishing a consistent and transparent policy environment to foster investor confidence and long-term planning in the agricultural sector, expanding the range of agricultural exports to reduce vulnerability to external shocks and enhance overall economic resilience and streamlining customs procedures, reducing trade barriers, and improving logistics to enhance the competitiveness of South African agricultural exports in the global market. These policy recommendations, grounded in empirical evidence, offer a roadmap for harnessing the full potential of agricultural exports to drive sustainable economic growth in South Africa.