This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, business managers, and owners, totaling 10 participants. The research findings reveal a significant demand for digital marketing skills among MSME entrepreneurs in the manufacturing sector. The top three skills identified as most crucial for enhancement are: (1) communication and marketing information presentation skills; (2) brand building and public relations; and (3) video marketing execution. The study further revealed that the design of the digital marketing course, along with the developed online learning platform, attracted and successfully enrolled 104 MSMEs who participated in the online program. The pre- and post-training assessment results demonstrated a statistically significant difference in test scores, with a mean post-training score of 16.10 ( Mean = 16.10, S.D. = 1.396), representing a notable increase from the pre-training mean score of 6.47 ( Mean = 6.47, S.D. = 3.634) at the 0.05 significance level. Furthermore, the results of the follow-up evaluation on the application of acquired knowledge revealed that the overall level of knowledge and skills application is at its highest, with an average score of 4.64. This indicates that the developed course and online learning platform effectively enhance learners’ knowledge.

The Moroccan economy has undergone significant structural changes since the 1980s. Attracting Foreign Direct Investment (FDI) has been a key strategy for the country’s economic growth and development, particularly in some specific high value-added sectors, such as the automotive supply industry. This paper uses the results of a survey to examine the reasons why multinational enterprises (MNEs) in the automotive supply sector set up in Morocco. Our findings show that proximity to Europe and labor costs and skills are the most important considerations for investing in this sector in Morocco. However, some institutional issues are still of concern to these MNEs.

The rapid urbanization of Addis Ababa presents significant challenges and opportunities in coordinating the development of physical infrastructure. This study investigates the legal and policy framework for inter-sectorial integration across critical domains such as electricity, roadways, telecommunications, and water management. Drawing on Institutional Theory and policy integration theory, the research employs a comprehensive methodological approach, including documentary analysis, key informant interviews, focus group discussions, and observational studies. Through meticulous examination of existing laws, regulations, and institutional structures, the study identifies critical gaps and limitations that impede effective coordination among infrastructure-providing entities. Findings reveal the pressing need for cohesive policies, institutional reforms, and enhanced collaboration to mitigate disruptions and advance sustainable development goals. By situating these findings within the broader discourse on urban infrastructure governance, the research offers valuable insights into the intricate dynamics of infrastructure coordination in rapidly expanding cities. The study underscores the necessity for strategic interventions that promote efficient, environmentally sustainable, and economically viable infrastructure provision. Moreover, the implications of this research extend beyond academia, providing actionable policy and practice recommendations that can inform decision-making processes in Addis Ababa and analogous urban contexts worldwide. This holistic approach facilitates a nuanced understanding of the complex interplay between legal frameworks, policy dynamics, and institutional arrangements, thereby laying a robust foundation for informed decision-making and strategic interventions in urban infrastructure development.

Purpose: This study aimed to explore the perception types of workplace spirituality among nurses. Method: To achieve this, Q methodology was applied, selecting 34 Q samples from a total of 102 Q statements extracted. The Q samples were distributed among 40 nurses and categorized into a normal distribution. A 9-point scale was used for measurement, and the data were analyzed using the pc-QUANL program. Results: The four types identified were ‘reflective type’, ‘nursing-oriented type’, ‘relationship-oriented type’, and ‘spirituality-oriented type’. Conclusion: The four types derived in this study classify nurses’ perceptions of workplace spirituality for establishing a nurse’s workplace spirituality that provides integrated nursing care. This categorization can serve as foundational information when planning workplace spirituality programs, considering each type’s characteristics.

Customers are displaying heightened awareness and involvement in their banking arrangements, and they are actively assessing and remembering information to make informed decisions regarding the allocation of their financial resources towards environmental protection solutions such as clean energy, sustainable construction, climate change control and social protection. Based on the current theoretical gap of factors influencing customer satisfaction and thereby encouraging continued engagement in green finance initiatives, this study aims to identify the factors influencing customer satisfaction as a means of fostering greater participation in green finance amongst customers of commercial banks in Ho Chi Minh City. Using data from a survey of 479 individuals who are customers at commercial banks in Ho Chi Minh City, this study analyses and evaluates the impact of factors influencing customer satisfaction and the role of customer satisfaction in green finance continuance behaviour. Combining basic analysis techniques in quantitative research such as statistics, evaluation of Cronbach’s alpha reliability, exploratory factor analysis (EFA), measurement models and Partial Least Squares structural equation modelling (PLS-SEM) from SPSS and SMART PLS software. the results of this research indicate that: (1) Green Banking initiative (GB), Information Support (IS) and Emotional Support (ES) positively impact Customer Satisfaction (SA); (2) Customer Satisfaction (SA) positively impacts Green Finance Continuance Behaviour (GF).

This study aims at analyzing the consumers’ perception towards online purchasing bakery goods on subjective norm (SN), computer self-efficacy (CSE), and technology acceptance model (TAM). Convenience sampling was used and the final sample of respondents was made of 344 participants, with an effective recovery rate of 96%, who bought bakery goods on the LINE social platform in Nantou County. Descriptive statistics, confirmatory factor analysis, and SEM structural equation model were used to test the research hypothesis. The results show that after adding external variables to the technology acceptance model (TAM), the application of purchasing bakery goods online is significant; the consumers’ behavior of purchasing bakery goods online, subjective norm (SN), computer self-efficacy (CSE), and technology acceptance model (TAM) have cause-and-effect relationships. This research concludes that it is easy, helpful, and worthy to use the Internet to buy bakery goods.