Institutional thinking, a concept that underscores the importance of internal perspectives and the enduring purposes of institutions, plays a critical role in maintaining societal stability and ethical governance. This paper explores the dual nature of institutional thinking, highlighting its positive aspects and inherent dangers. Through an examination of economic, political, and philosophical forces, the paper identifies modern challenges that undermine long-term commitments and ethical values within institutions. By drawing on historical and contemporary examples, including slavery, Nazism, and discriminatory practices, the discussion provides a comprehensive understanding of how institutional thinking can both promote human well-being and perpetuate systemic issues. The paper concludes by emphasizing the need to reaffirm institutional values, promote long-term thinking, and balance individual rights with collective responsibilities to harness the positive aspects of institutional thinking while mitigating its risks.

Evaluating tourist destinations is extremely important as it is the basis for helping local authorities and the leadership of tourist destinations implement reasonable solutions to strengthen the state management of tourism, encourage investment and upgrade service quality at destinations, better exploit the tourist market, position the tourist destination brand in the international tourism market, increase the length of stay, and increase tourist spending when coming to the tourist destination. The current state of investment and development of tourist destinations means that tourist areas across the country need to be evaluated and classified to have a basis for encouraging investment and strengthening effective management, upgrading service quality at destinations, and gradually positioning the Vietnamese tourism destination brand in the international tourism market. This study evaluates the Ba Na tourist area (Da Nang city, Vietnam) based on the “Set of criteria for evaluating tourist destinations” issued by the Ministry of Culture, Sports and Tourism of Vietnam (2016). issued under Decision No. 4640/QĐ-BVHTTDL on 28 December 2016. Evaluation results show that criteria for tourism resources, landscape, facilities, participation of local communities, and the management of the tourist area are evaluated very well. On the contrary, services for entertainment, shopping, entertainment, and prices of services in the tourist area are limited problems in the Ba Na tourist area.

The interest in using project management office (PMO) services in organizations to manage their construction projects is growing in light of rising economic, technological, and social developments based on their ability to achieve organizational goals while avoiding risks. Accordingly, organizations use PMO services to manage their technical and financial project issues to periodically evaluate PMO performance and services in a scientific, practical, and measurable way to ensure successful project path via PMO. Therefore, this research aims to develop a performance evaluation system that enables organizations to follow up and evaluate the PMO performance to ensure that PMO manages the organizations’ expectations and goals successfully according to certain quality, scope, and cost. The study builds on significant findings in PMO competence indexes as evaluation matrix, which includes five basic categories with 136 indexes covering the project life cycle. The matrix was developed based on literature analysis and supplemented with experts’ interviews in construction management. The developed robust competency-based index (RCI) for directive PMO supports the organizations to conduct client satisfaction, correction, or partial/total change of the PMO’s competence flow within five construction project life cycle and process, i.e. governance, portfolio, information, execution, and contract issues.

Artificial Intelligence (AI) in education has both positive and negative impacts, particularly in term of increasing plagiarism. This research analyzes Indonesia’s plagiarism regulations and offers solutions. It uses doctrinal methods with legislative, case, and comparative studies, revealing that plagiarism is regulated but not specifically for AI involvement. The results show that plagiarism in scientific work has actually been regulated through several regulations. On the other hand, there is no regulation governing the involvement of AI in the process of preparing scientific articles. Comparative studies show that the US, Singapore, and the EU have advanced regulations for AI in education. The US has copyright laws for AI works and state regulations, Singapore’s Ministry of Education has guidelines for AI integration and ethics, and the EU has the Artificial Intelligence Act. To tackle AI-related plagiarism in Indonesia, the study suggests enacting AI-specific laws and revising existing ones. Ministerial and Rector statutes should address technical aspects of AI use and plagiarism checks. The Ministry should issue guidelines for universities to develop Standard Procedures for Writing and Checking Scientific Work, using reliable AI-checking software. These measures aim to prevent plagiarism in Indonesia’s educational sector.

Color visually communicates the product’s flavors to consumers and further influences their taste perception. This study explores the perceived taste of tea beverages caused by the logo’s principal colors, using hand-shaken tea beverages in Taiwan as an example. To identify the linkage between the logo color and tea tastes, this study divides the taste of tea beverages into four categories: sweetness, freshness, bitterness, and astringency. Then, the 69 tea beverage logos are allocated into the 14 color sections in the CIELAB color space according to their primary colors. The Correspondence Analysis method is employed to visualize the relationships between the logos and the perceived tastes. The tea tastes are then mapped into the color sections in the CIELAB color space. The analysis results reveal that the sweetness links to logos in the Warm Scheme colors (hue angle from 0 to 59 degrees). The fresh taste is bound with the logo with the Cool White Scheme colors (hue angle from 90 to 149 degrees and brightness >80). Finally, the bitter and astringent tastes link to the logo colors in the Cold Black Scheme colors (hue angle from 60 to 89 degrees, 150 to 329 degrees, and brightness <25). This study expands the color and taste association literature from general food to tea beverages. Our obtained empirical results can be applied to hand-shaken beverage companies to select principal colors for designing logos and packages that align with tea beverages’ perceived tastes to convey brand recognition accurately.

This empirical paper investigates the impact of green brand knowledge, green trust, and social responsibility on consumer purchase intentions within the developing nation of Pakistan. By highlighting the importance of these factors in influencing consumer behavior towards environmentally friendly products, the study aims to address the pressing need to mitigate environmental pollutants. Employing a quantitative research methodology, the study utilizes a questionnaire survey adapted from previous research to gather data. Regression analysis reveals significant and positive relationships between green brand knowledge, green trust, social responsibility, and consumer purchase intentions. Notably, green brand knowledge emerges as the most influential factor in shaping purchase intentions. This study contributes to the existing literature by providing insights into the dynamics of consumer behavior in a developing country context and offers practical implications for managers and decision-makers seeking to align organizational goals with consumer preferences for green brands. The findings underscore the importance of integrating environmental considerations into marketing strategies to meet consumer demand for sustainable products and foster environmental stewardship.