The target area of the survey is the rehabilitated flat area behind the capital cities of Vienna and Bratislava, which lies in the tourist area of Győr. Wetlands provide a backdrop for tourism products such as kite flying, cycling and walking. The city centre offers tourists an easy sightseeing tour behind the natural scenery of the Danube tributary (Szigetköz). Objective: The demographic characteristics of demand and preferences for active tourism product types and the extent of the scope of supply were analyzed. The present research also analyses the cycling routes in the region with regard to the EUROVELO 6 road network. The primary research was a quantitative (questionnaire) survey conducted between 10 September 2023 and 30 October 2023. The survey sample of 666 respondents is not representative and was selected by random sampling. The results of the research include an analysis of the demand for participation in cycling tourism and tour programs as activities requiring activity. The findings of the research provide a basis for demand-supply segmentation of sustainable active tourism product development based on physical experience according to demographic characteristics (e.g. age, education). The landscape of the wetland can be positioned for the bicycle tourists. Especially for the target group of people over 40 and for people with higher education. The scope of the guided tours, linked to the central offer, extends over an area of more than 50 km. Activating the target group helps the rehabilitated natural scenery to connect to sustainable tourism.

Sustainable innovation is crucial for addressing social and environmental challenges and is a key driver of enterprise competitiveness and economic growth. This study examines how board heterogeneity influences sustainable innovation in enterprises, particularly within the context of China’s Science and Technology innovation board. Findings reveal that diverse boards enhance sustainable innovation and impact M&A activities, which in turn mediate the relationship between board diversity and corporate sustainability. The research aims to understand the optimal board composition for scientific and creative enterprises, analyze the mechanisms behind board heterogeneity’s effect on innovation, and assess M&A’s role in this process. The study’s outcomes underscore the importance of board diversity for fostering sustainable innovation and suggest that M&A can be a critical pathway to enhancing corporate sustainability.