The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy and engagement. This study investigates how eWOM influences consumer purchase intentions within Chinese live streaming platforms, employing the Information Adoption Model (IAM) as theoretical framework. Using a grounded theory approach, this research applies NVivo for data coding and analysis to explore the cognitive and emotional processes triggered by eWOM during live streaming. Findings indicate that argument quality, source credibility, and information quantity significantly enhance consumer trust and perceived usefulness of information, which, in turn, drives information adoption and purchase intention. Furthermore, the study reveals that social interaction between live streaming anchors and audiences amplifies the influence of consumers' internal states on information adoption. This study enhances the Information Adoption Model (IAM) by introducing social interaction as a moderator between consumers' internal states toward live streaming eWOM and their adoption of information, highlighting the value of social interaction in live streaming. It also incorporates information quantity, showing how eWOM quantity affects trust and perceived usefulness. Furthermore, the study contributes to exploring how factors like argument quality, source credibility, and information quantity shape consumer trust and perceived usefulness, offering insights into the cognitive and emotional processes of information adoption in live streaming.
City planning is becoming more and more crucial as modernization and urbanization progress quickly. Making maps is an essential and helpful way in the city planning process for gathering data about the layout of a city and its elements, including the roads, traffic, buildings, and environment. Thanks to advancements in technology, computer software is now used to create maps, yielding more accurate and varied results. As a result, cartography is now closely related to and plays a crucial part in city planning. This brief essay will discuss the value of cartography in urban development and planning, as well as the connection between the two.
Purpose: The level of the environment is gradually declining, especially with regard to the serious problem of solid waste. Solid waste segregation-at-source is seen as the most essential approach to helping the natural environment minimize the amount of waste generated before being transferred to waste disposal sites and landfills in many rapidly growing towns and cities in developing countries. However, a number of previous environmental-based research have focused only on the general scope of recycling, sustainable development, and the purchase intention for sustainable food products. This situation has led to useful and relevant information on the research scope of households’ intention to segregate solid waste at source, which remains largely unanswered. The aim of this paper is, therefore, to provide a literature review to develop a novel theoretical framework in understanding the determinants of households’ intention to practise solid waste segregation-at-source. Theoretical framework: The study provides a detailed explanation of the application of the Theory of Reasoned Action, the Fietkau-Kessel Model, the Focus Theory of Normative Conduct, and the Value-Basis Theory to predict the relationship between attitude, subjective norms, environmental concerns, and environmental knowledge of households on intention to practise solid waste segregation-at-source. Design/methodology/approach: This research is descriptive in nature. Findings: A better understanding of the potential mediator and moderator is needed to contribute to the body of knowledge on the causal relationship between the studied variables. In conclusion, the researchers discuss how the framework can be used to address future research implications as more evidence emerges. Research, practical and social implications: The current study is expected to broaden previous research in order to improve general understanding of attitudes and subjective norms towards the specific research scope of solid waste segregation-at-source.
In a context of refugee precarity, the article highlights the significance of inclusive economic models for sustainable resilience amidst protracted crises, examining the interplay between humanitarian aid and economic development within the Minawao camp. Initially established as a temporary solution, the camp now shelters over 76,000 Nigerians fleeing Boko Haram violence. The study focuses on analyzing initiatives implemented to promote economic empowerment and resilience for refugees within a sustainable humanitarian framework. Through a combination of survey data, document reviews, and interviews, findings reveal that while these initiatives align with Sustainable Development Goal 8, they remain limited and insufficiently adapted to the skills and needs of the refugees. The camp’s geographic isolation and the passive involvement of the Cameroonian government further exacerbate the refugees’ dependency on humanitarian aid. Consequently, the study advocates for greater host-state involvement beyond theoretical agreements, the diversification of economic opportunities beyond the camp, adjustment of empowerment programs to meet refugee needs, and strengthened funding through innovative partnerships.
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