Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.

The development of critical thinking (CT) enhances academic and professional opportunities. A review of literature reveals the use of fragmented analysis techniques, such as descriptive and correlational methods, among others, which hinder a deeper understanding of CT levels. This research aims to develop a methodology for analyzing Critical Thinking test scores, integrating five phases: exploratory, item analysis, scoring, gap analysis, and correlational. Using a quantitative approach, CT skills were analyzed with the Halpern Critical Thinking Assessment, which includes both open- and closed-ended questions to measure five skills: Verbal Reasoning (VR), Argument Analysis (AA), Hypothesis Testing (HT), Probability Use (PU), and Problem Solving (PS). The sample consisted of 214 students aged 18 and older. The item analysis phase categorized the items into quadrants: satisfactory, for review, or for elimination, based on difficulty and discrimination indices. The gap analysis revealed that Verbal Reasoning and open-ended formats were less satisfactory. The correlational phase, using heat maps, showed a stronger association between Verbal Reasoning and Probability Use. The methodological contributions include a variety of strategies that provide recommended procedures for analyzing tests or questionnaires in general. In today’s digital age, the development of critical thinking is not only a desirable skill but an essential necessity for the higher education system.

Increasing number of smart cities, the rise of technology and urban population engagement in urban management, and the scarcity of open data for evaluating sustainable urban development determines the necessity of developing new sustainability assessment approaches. This study uses passive crowdsourcing together with the adapted SULPiTER (Sustainable Urban Logistics Planning to Enhance Regional freight transport) methodology to assess the sustainable development of smart cities. The proposed methodology considers economic, environmental, social, transport, communication factors and residents’ satisfaction with the urban environment. The SULPiTER relies on experts in selection of relevant factors and determining their contribution to the value of a sustainability indicator. We propose an alternative approach based on automated data gathering and processing. To implement it, we build an information service around a formal knowledge base that accumulates alternative workflows for estimation of indicators and allows for automatic comparison of alternatives and aggregation of their results. A system architecture was proposed and implemented with the Astana Opinion Mining service as its part that can be adjusted to collect opinions in various impact areas. The findings hold value for early identification of problems, and increasing planning and policies efficiency in sustainable urban development.

Consumer satisfaction can be defined as the user’s response to a service or experience compared to the user’s expectations and perceived practical benefits. After reviewing consumer satisfaction models, it can be argued that there is no single model of consumer satisfaction assessment that is suitable for every service and every region of the world, as the causes and outcomes of satisfaction often vary. The research is original in its methodology: at the beginning, a theoretical research model is presented, then hypotheses are formulated, and correlation, factorial, regression analyses were made, which results confirmed hypotheses. The crop insurance system consists of relations between the state institution regulates insurance activities, farmers, insurers and insurance intermediaries. The aim of this article is to identify the factors that determine consumer satisfaction with crop insurance and to assess their impact. The empirical study found that consumer satisfaction is determined by the factors of recognizable value, functional (process) and technical (result) quality, consumer expectations, and image. The most important factors that determine consumer satisfaction of crop insurance are recognizable value, functional quality, and consumer expectations. Consumer satisfaction can be assessed by the cost paid and the quality received, the quality expected, and the consumers’ evaluation of the services. It was found that the socio-demographic elements of consumers do not have a decisive influence on the factors that determine service satisfaction and consumer satisfaction. It is also established that socio-demographic elements of consumers (farmer experience and insurance experience) have direct statistically significant but weak links with consumer satisfaction.

In the present work, a series of butyl methacrylate/1-hexene copolymers were synthesized, and their efficiency as viscosity index improvers, pour point depressants, and shear stabilizers of lube oil was investigated. The effect of 1-hexene molar ratio, type, and concentration of Lewis acids on the incorporation of 1-hexene into the copolymer backbone was investigated. The successful synthesis of the copolymers was confirmed through FTIR and 1H NMR spectroscopy. Results obtained from quantitative 1H NMR and GPC revealed that an increase in the molar ratio of 1-hexene to butyl methacrylate, along with concentration of Lewis acids led to an increase in 1-hexene incorporation and a reduction in Mn and Ð. Similar trends were observed when the Lewis acid changed from AlCl₃ to organometallic acids. The maximum 1-hexene incorporation (26.4%) was achieved for sample BHY3, with a [1-hexene/BMA] ratio of 4 mol% and a [Yb(OTf)₃/BMA] ratio of 2.5 mol%. Evaluation of the synthesized copolymers as lube oil additives demonstrated that the viscosity index was more significantly influenced by samples with higher molecular weight. Sample BHA13 represents maximum VI of 137. The copolymer containing Yb(OTf)₃ as a catalyst exhibited superior efficiency as a pour point depressant. Furthermore, sample BHY3 showed the lowest shear stability index (6.4).

The aim of this article is to investigate the impediments to creativity perceived by managers, the levels of creativity, its indicators, and personal characteristics conducive to creativity, as well as to elucidate the correlations among them. An experimental study was conducted involving 300 participants. Methods employed include surveying, testing, and mathematical statistical analysis. As the level of creativity increases, participants tend to assess their opportunities more favorably. The expression of creativity depends on the interconnection among the barriers to creativity, indicators of creativity, and personal qualities of creativity. A high level of creativity is manifested when there are fewer barriers and personal qualities such as Imagination and a propensity for Risk-taking. Conversely, the level of expression of creativity is low when there is an interconnection between Creativity and Complexity, Imagination, and creativity barriers such as lack of confidence and conformity to majority opinion.