The rapid digitalisation of business processes and the widespread adoption of remote work since the COVID‑19 pandemic have forced private enterprises to re‑examine the role of human resource management (HRM). Drawing on the resource‑based view, this study investigates how digital HR strategies—covering recruitment & selection, training & development, performance management and digital employee services—affect employee engagement and firm performance in a context where a significant portion of the workforce operates remotely. Using survey data from 150 employees and managers in 50 privately owned firms in Chongqing, China, supplemented by semi‑structured interviews with HR leaders, we develop a digital HR adoption index and test its impact on remote work effectiveness and organisational performance. The results show that higher levels of digital HR adoption positively influence employee engagement, reduce perceptions of relative deprivation and cyberloafing, and enhance remote work effectiveness. Regression analysis further indicates that remote work effectiveness mediates the relationship between digital HR adoption and organisational performance. Qualitative insights highlight the importance of leadership support, training and the integration of platforms such as WeChat Work, DingTalk and Tencent Meeting for managing remote teams. Our findings offer evidence‑based recommendations for private enterprises in emerging economies to align digital HR strategies with remote working arrangements, support employee well‑being and sustain performance.

Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.

This study introduces an innovative approach to assessing seismic risks and urban vulnerabilities in Nador, a coastal city in northeastern Morocco at the convergence of the African and Eurasian tectonic plates. By integrating advanced spatial datasets, including Landsat 8–9 OLI imagery, Digital Elevation Models (DEM), and seismic intensity metrics, the research develops a robust urban vulnerability index model. This model incorporates urban land cover dynamics, topography, and seismic activity to identify high-risk zones. The application of Landsat 8–9 OLI data enables precise monitoring of urban expansion and environmental changes, while DEM analysis reveals critical topographical factors, such as slope instability, contributing to landslide susceptibility. Seismic intensity metrics further enhance the model by quantifying earthquake risk based on historical event frequency and magnitude. The calculation based on higher density in urban areas, allowing for a more accurate representation of seismic vulnerability in densely populated areas. The modeling of seismic intensity reveals that the most susceptible impact area is located in the southern part of Nador, where approximately 50% of the urban surface covering 1780.5 hectares is at significant risk of earthquake disaster due to vulnerable geological formations, such as unconsolidated sediments. While the findings provide valuable insights into urban vulnerabilities, some uncertainties remain, particularly due to the reliance on historical seismic data and the resolution of spatial datasets, which may limit the precision of risk estimations in less densely populated areas. Additionally, future urban expansion and environmental changes could alter vulnerability patterns, underscoring the need for continuous monitoring and model refinement. Nonetheless, this research offers actionable recommendations for local policymakers to enhance urban planning, enforce earthquake-resistant building codes, and establish early warning systems. The methodology also contributes to the global discourse on urban resilience in seismically active regions, offering a transferable framework for assessing vulnerability in other coastal cities with similar tectonic risks.

With the implementation of China’s national strategy of “Culture Going-out”, it is important to translate Qingdao folk culture well in order to promote the effective communication of Qingdao folk culture worldwide. However, the uniqueness of folk culture poses certain difficulties for translation. Skopos theory can effectively guide the translation of Qingdao folk culture. From the perspective of this theory, the author analyzes the principles and strategies of English translation of Qingdao folk culture and proposes four translation methods, such as literal translation with notes, equivalent translation, phonetic translation with notes and free translation. Translators can choose the appropriate translation methods according to specific translation purposes.

Indonesia has ratified United Nations Convention on the Law of the Sea 1982 (UNCLOS 1982) through Law No. 17 of 1985 concerning the ratification of the 1982 Law of the Sea Convention, thus binding Indonesia to the rights and obligations to implement the provisions of the 1982 convention, including the establishment of the three Northern-Southern Indonesia’s Archipelagic Sea Lane (ALKI). The existence of the three ALKI routes, including ALKI II, has led to various potential threats. These violations not only cause material losses but, if left unchecked and unresolved, can also affect maritime security stability, both nationally and regionally. The maritime security and resilience challenges in ALKI II have increased with the relocation of the capital, which has become the center of gravity, to East Kalimantan. The research in this article aims to identify and analyze the factors influencing the success of maritime security and resilience strategies in ALKI II. The factors used in this research include conceptual components, physical components, moral components, command and control center capabilities, operational effectiveness, command and control effectiveness, and the moderating variables of resource multiplier management and risk management to achieve maritime security and resilience. This study employed a mixed-method research approach. The factors are modeled using Structural Equation Modeling (SEM) with WarpPLS 8.0 software. Qualitative data analysis used the Soft System Methodology (SSM). The results of the study indicate that the aforementioned factors significantly influence the success of achieving maritime security and resilience in ALKI II.

This study addresses the rising concerns of technostress experienced by teachers due to the increased reliance on educational technology in both classroom and online settings. Technostress, defined as the adverse psychological effects arising from the use of information communication technologies, has been documented to impact teacher performance and overall well-being. Despite the importance of educational technology in enhancing teaching and learning experiences, many educators report elevated levels of anxiety, stress, and pressures associated with their use of these tools. This study presents practical strategies to help teachers alleviate or prevent technostress while using educational technology. This study used a quantitative approach with a survey conducted among 113 university and schoolteachers. The data analysis included frequency and percentage distribution of categorical variables, Cronbach's alpha for reliability, chi-square test, and exploratory factor analysis to identify strategies for symptom prevention. The results indicated that while many teachers experienced symptoms of technostress due to several factors, some did not. The study concluded with specific strategies, and many teachers agreed highly. The implications of this study are profound for educational institutions, policymakers, and teacher training programs as they underscore the necessity of providing comprehensive training, support, and resources to help educators manage technostress effectively. By integrating these strategies into professional developmental programs and fostering a supportive teaching environment, schools and universities can promote better mental health for teachers, improving students' educational outcomes.