The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

In the dynamic contemporary business landscape, the convergence of technology, finance, and management plays a pivotal role in organizational success. This research explores the multifaceted realm of strategic integration, emphasizing the intricate balance between these domains. The background sets the stage, elucidating the historical evolution and growing relevance of this integration. Various research methodologies, including case studies, surveys, interviews, and data analysis, are used to investigate practical aspects. The study delves into the role of technology, emphasizing digital transformation, innovation, and IT infrastructure. It dissects financial management, focusing on decision-making, risk management, and capital allocation. Additionally, management and leadership are discussed, with an emphasis on change management, strategic leadership, and skill development. Challenges, such as cultural disparities and regulatory complexities, are scrutinized, alongside opportunities like improved decision-making and enhanced productivity. Real-world case studies illustrate success stories and lessons learned. The paper concludes with findings, implications for businesses and management, and practical recommendations for navigating this convergence. This research contributes valuable insights into performance and competitiveness, facilitating a better understanding of key performance metrics and positioning strategies in the digital age.

The study explores improving opportunities of forecasting accuracy from the traditional method through advanced forecasting techniques. This enables companies to optimize inventory management, production planning, and reducing the travelling time thorough vehicle route optimization. The article introduced a holistic framework by deploying advanced demand forecasting techniques i.e., AutoRegressive Integrated Moving Average (ARIMA) and Recurrent Neural Network-Long Short-Term Memory (RNN-LSTM) models, and the Vehicle Routing Problem with Time Windows (VRPTW) approach. The actual milk demand data came from the company and two forecasting models, ARIMA and RNN-LSTM, have been deployed using Python Jupyter notebook and compared them in terms of various precision measures. VRPTW established not only the optimal routes for a fleet of six vehicles but also tactical scheduling which contributes to a streamlined and agile raw milk collection process, ensuring a harmonious and resource-efficient operation. The proposed approach succeeded on dropping about 16% of total travel time and capable of making predictions with approximately 2% increased accuracy than before.

Electrical energy is known as an essential part of our day-to-day lives. Renewable energy resources can be regenerated through the natural method within a reasonably short time and can be used to bridge the gap in extended power outages. Achieving more renewable energy (RE) than the low levels typically found in today’s energy supply network will entail continuous additional integration efforts into the future. This study examined the impacts of integrating renewable energy on the power quality of transmission networks. This work considered majorly two prominent renewable technologies (solar photovoltaic and wind energy). To examine the effects, IEEE 9-bus (a transmission network) was used. The transmission network and renewable sources (solar photovoltaic and wind energy technologies) were modelled with MATLAB/SIMULINK^®. The Newton-Raphson iteration method of solution was employed for the solution of the load flow owing to its fast convergence and simplicity. The effects of its integration on the quality of the power supply, especially the voltage profile and harmonic content, were determined. It was discovered that the optimal location, where the voltage profile is improved and harmonic distortion is minimal, was at Bus 8 for the wind energy and then Bus 5 for the solar photovoltaic source.

The hospital is a complex system, which evolving practices, knowledge, tools, and risks. This study aims to assess the level of knowledge about risks at Hassan II Hospital among healthcare workers (HCWs) working in three COVID-19 units. The action-research method was adopted to address occupational risks associated with the pandemic. The study involved 82 healthcare professionals in the three COVID-19 units mentioned above. All participants stated they were familiar with hospital risks. Seventy-four HCPs reported no knowledge of how to calculate risk criticality, while eight mentioned the Occurrence rating, Severity rating, and Detection rating (OSD) method, considering Occurrence rating, Severity rating, and Detection rating as key elements for risk classification. Staff indicated that managing COVID-19 patients differs from other pathologies due to the pandemic’s evolving protocols. There is a significant lack of information among healthcare professionals about risks associated with COVID-19, highlighting the need for a hospital risk management plan at a subsequent stage.

In the current digital age, financial development has seen substantial shifts, particularly in buying and selling activities that are now facilitated by digital technology or electronic transactions (e-commerce), which offer convenience at relatively low costs. However, micro, small, and medium enterprises (MSMEs), which play a crucial role in the economy, must adapt to these advancements to sustain and grow their businesses. Despite the widespread adoption of e-commerce, many MSMEs have yet to fully capitalize on this technology. Limited knowledge often leads to hesitation in embracing e-commerce opportunities. Consequently, this study seeks to explore how innovation, information management, and e-commerce adoption impact MSME performance and its implications for business sustainability. The research targets MSME owners and managers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi) and nearby regions, with a sample of 420 individuals selected through random sampling. Data was collected through an online survey (Google Forms) administered to MSME management. The survey items were tested for validity and reliability, and the data analysis was conducted using various regression analyses with SEM-PLS and Smart-PLS3. The study’s findings highlight the following key points: 1) E-commerce adoption significantly enhances information management, which supports MSME sustainability; 2) E-commerce adoption also improves performance through better information management, further promoting MSME sustainability; 3) While technology is important, e-commerce adoption is the primary factor driving MSME sustainability, with technology serving as a secondary factor.