Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.

"Where is the fog" is a reading text in the seventh unit of the second grade of primary school Chinese in the unified edition. The humanistic theme of this unit is "the beauty of imagination", and the language element is to develop imagination and obtain a preliminary emotional experience. "Where is the Fog" is an interesting fairy tale. The language of the text is lively and full of childlike innocence, which fits the age characteristics of children in lower grades. According to the characteristics of the text and the characteristics of the students, in the teaching, through the creation of life situations, combined with the students' actuality, and the way of writing paragraphs, the students are guided to read the naughty "fog", taste the charm of the language, and lead the students to enter the colorful imaginary world.

Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.

The low-carbon economy is the major objective of China’s economy, and its goal is to achieve sustainable economic development. The study enriches the literature on the relationship between digital Chinese yuan (E-CNY), low-carbon economy, AI trust concerns, and security intrusion. The rapid growth of Artificial Intelligence (AI) offered more ways to achieve a low-carbon economy. The digital Chinese yuan (E-CNY), based on the AI technique, has shown its nature and valid low-carbon characteristics in pilot cities of China, it will assume important responsibilities and become the key link. However, trust concerns about AI techniques result in a limitation of the scope and extent of E-CNY usage. The study conducts in-depth research from the perspective of AI trust concerns, explores the influence of E-CNY on the low-carbon economy, and discusses the moderating and mediating mechanisms of AI trust concerns in this process. The empirical data results showed that E-CNY positively affects China’s low-carbon economy, and AI trust concerns moderate the positive impact. When consumers with higher AI trust concerns use E-CNY, their feeling of security intrusion is also higher. It affects the growth of trading volume and scope of E-CNY usage. Still, it reduces the utility of China’s low-carbon economy. This study provides valuable management inspiration for China’s low-carbon economy.

Based on the analysis of phenomenology and etymology, we argue that as three different components of Chinese philosophy, Confucianism, Taoism and Buddhism focus on human beings’ transcendence of behavior, body, and mind, which is made concrete as Ming (name of reputation), Qi (physical body), and Dao(way)-De(virtue), respectively. Chinese philosophy has its own system, but it is still a philosophical component in ontology, and its constituent elements are identified as “affirmative universal” by Euler’s Identity Diagrams in contrast both to existences in Heidegger’s triad Seinede-Dasein-Sein ontology, i.e., Being-Beings-To be, and to Freud’s triple self-Ego, Id (body-ego), and Superego. Taoism shapes the physical id with the “Type 1” natural Dao(way) personality”,Buddhism shapes the bodhisattva”Type-1” selfless De(virtue) personality and Confucianism pursues the mediocre”Type 0” social Dao-de(morality)personality”. Therefore, when q equals p, the ideal personality shaped by Chinese philosophy is the perfect combination of the three, displaying its “affirmative particular” unity in elemental composition and the ideal realm of Chinese philosophy follows the Euler’s Identify. Individuals who believe in the tenets of Chinese philosophy should have the personality of triadic mixtures. Nevertheless, one may become an extremely selfish hypocrites wearing social masks while one’s morality value reaches 1.

With the rapid development of modern AI painting, Chinese university fine arts education is facing numerous challenges and opportunities. This paper analyzes the impact of modern AI painting on traditional art creation and its implications for student skill development. Additionally, it explores the key areas where Chinese university fine arts education needs to transform, including curriculum, teaching methods, and teacher training, while proposing corresponding strategies.