This study aims to predict whether university students will make efficient use of Artificial Intelligence (AI) in the coming years, using a statistical analysis that predicts the outcome of a binary dependent variable (in this case, the efficient use of AI). Several independent variables, such as digital skills management or the use of Chat GPT, are considered.The results obtained allow us to know that inefficient use is linked to the lack of digital skills or age, among other factors, whereas Social Sciences students have the least probability of using Chat GPT efficiently, and the youngest students are the ones who make the worst use of AI.

The Hungarian tourism and hospitality industry has faced serious challenges in recent years. The tourism and hospitality sector has been confronted with severe challenges in recent years. Even after the end of the pandemic, the industry has not seen the expected recovery, as rising inflation, declining discretionary income and a lack of foreign tourists have further hampered the industry. The hotel market in Budapest in particular has been significantly affected by these developments. Despite the difficulties, investors continue to see opportunities in the market. One example is the purchase by a group of real estate investors of an under-utilised leisure centre in District VII, which they intend to convert into a hotel. Our study is part of this project and its primary objective is to define the parameters of the future hotel and analyse the market opportunities and challenges. Our research focuses on the hotel market in Budapest and uses methods such as benchmarking, STEEP and SWOT analyses, as well as four in-depth interviews with key players in the market. The benchmarking examined the operations of hotels in the capital, while the in-depth interviews provided practical experience and insider perspectives. On the basis of the interviews and analyses, the study identifies possible directions for improvement and factors for competitive advantage.

The study aims to examine the labor market challenges and motivational factors for employee retention through the example of a small machinery company in Hungary. In recent years, Hungary’s labor market has faced significant difficulties, particularly due to the COVID-19 pandemic, which resulted in temporary unemployment followed by labor shortages. The research aims to identify the motivational, welfare, and financial factors that contribute to employee retention. Due to the small sample size, we did not investigate the relationships concerning loyalty, commitment, and performance. The research methods included comprehensive data collection at a machinery company employing 24 people located near the Austrian-Hungarian border. During the data collection, we conducted a questionnaire survey that included questions related to benefits, performance, commitment, and loyalty. The collected data were processed by calculating weighted averages and differences. The results indicate that flexible working hours and easy accessibility to the workplace are of utmost importance to employees. There is also a significant demand for performance-based pay and diverse, flexible benefit packages. Employees require both formal and informal professional recognition, such as praise and awards. The research has practical significance for both organizational management and employee well-being. Understanding employee opinions and implementing measures based on these can have four primary effects: improvement in employee performance, reduction in turnover, increase in organizational commitment, and enhancement of the company’s positive perception.

This scholarly article aims at analyze the obstacles encountered by teachers who specialize in the transition from early childhood education to primary education, as well as the possible areas for their growth and progress. Through the utilization of a combination of qualitative and quantitative research methods, along with detailed case studies, we have identified a number of major challenges faced by these teachers. These challenges primarily center around psychological stress, disparities in educational philosophies, and the task of bridging the gap between home and kindergarten education. To promote the professional development of teachers specializing in this transition in the future, it is crucial to prioritize their mental well-being, implement policy reforms, and emphasize the importance of comprehensive qualities and innovative pedagogical approaches.