Cross-border ecological cooperation is always a challenging issue. Ecological cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area has its own uniqueness as it is cross-border cooperation under “One Country, Two Systems”, which is different from multinational cooperation or regional collaboration within one country. This paper analyses the cooperation documents of Guangdong, Hong Kong and Macao, official reports and academic literature, and then summarises the unique pattern of ecological cooperation in the Greater Bay Area under “One Country, Two Systems”. It outlines four characteristics: different priorities in ecological management of each side, case by base cooperation, government-dominated cooperation with low public participation, and huge institutional gap between three sides. This article also identifies several problems and causes: lack of common ecological targets for each side and effective cross-border regulative measures, cumbersome coordination in cross-border cooperation. Finally, four feasible recommendations have been put forwarded: creating new institutional arrangements under the context of “One Country, Two Systems”, establishing the efficient decision-making platform for the inter-city cooperation, introducing the market-based resource allocation, and encouraging public participation in ecological monitoring.

With the continuous development of network has also greatly developed, exploring the role of social network relationships and attachment emotions on consumer intention helps community managers to promote community purchases for more consumer. As another core component of social e-commerce, social media influencer also has a significant influence on consumer intention. This study systematically analyzed the effects of social network relationships and social media influencer characteristics on consumer purchase intentions. Introduced consumer attachment and perceived value as mediating variables to construct the research framework of this study. This article adopts quantitative analysis methods to test the research hypotheses proposed. This article collected 600 first-hand data in the form of a survey questionnaire and analyzed the data using AMOS and SPSS statistical software. The empirical analysis in this article confirms that social network relationships has a significant impact on consumer purchase intentions; social media influencer characteristics has a significant impact on consumer purchase intentions; consumer attachment has a significant impact on perceived value;  consumer attachment plays a mediating role in the effect of social network relationships on consumers purchase intentions; perceived value plays no mediating role in the effect of social media influencer characteristics on consumer purchase intentions; perceived value plays a mediating role in the effect of consumer attachment on consumer purchase intentions; consumer attachment and perceived value have a chain mediating role between social network relationships and consumer purchase intentions.