Digital humanists play a crucial role in the modern international business world by combining the principles of regular employees with the advancements of digital technologies to address a variety of challenges and opportunities. They are specific labour forces that are driving digital transformation and innovation in the modern international business world. This article presents some key impacts the digital humanists have on global business practices and strategies particularly in the area of international business. Using the advantages, the digital era in which we live provides, digital humanists are becoming part of the international workforce but in a different and non-standard way. The main purpose of this article is to highlight some of the main characteristics of this modern workforce, the advantages and disadvantages of such an approach. It should be noted that the article is part of a scientific research dedicated to the changes in the international human resource management due to the technology developments and digitalization of the international business. The main research methods used are literature summary and analysis, comparative analysis, focus group interviews.

The Mass Rapid Transit (MRT) Purple Line project is part of the Thai government’s energy- and transportation-related greenhouse gas reduction plan. The number of passengers estimated during the feasibility study period was used to calculate the greenhouse gas reduction effect of project implementation. Most of the estimated numbers exceed the actual number of passengers, resulting in errors in estimating greenhouse gas emissions. This study employed a direct demand ridership model (DDRM) to accurately predict MRT Purple Line ridership. The variables affecting the number of passengers were the population in the vicinity of stations, offices, and shopping malls, the number of bus lines that serve the area, and the length of the road. The DDRM accurately predicted the number of passengers within 10% of the observed change and, therefore, the project can help reduce greenhouse gas emissions by 1289 tCO₂ in 2023 and 2059 tCO₂ in 2030.

This study investigates the roles of government and non-governmental organizations (NGOs) in constructing permanent housing for disaster-affected communities in Cianjur Regency following the November 2022 earthquake. Employing a qualitative methodology, the research utilizes in-depth interviews and field observations involving local governments, NGOs, and disaster survivors. The findings highlight the government’s central role in policy formulation, budget allocation, and coordination of housing development, while NGOs contribute through community empowerment, logistical support, and ensuring participatory planning. Challenges in collaboration, such as differing objectives and resource constraints, underscore the need for enhanced synergy. The study concludes that effective partnerships among the government, NGOs, and the community can expedite the development of sustainable, safe housing tailored to local needs. Emphasis on community empowerment and integrated resource management enhances resilience to future disasters. Success hinges on strong coordination, proactive challenge management, and inclusive stakeholder engagement throughout the recovery process.

The advent of the Internet Plus era, digital technologies, and the digital economy has instigated profound transformations in the commercial landscape, particularly evident in the systematic reshaping of the Digital Business Ecosystem (DBE), encompassing innovations in business models, norms of commercial conduct, and the exploration of business value. This paper delves into the panoramic view of digital business operations of typical companies to uncover the fundamental structural framework of digital commerce. Through deductive reasoning and drawing upon the theoretical framework of natural niche, we construct a niche model for the digital business ecosystem, thereby achieving a bionic deconstruction of the digital business ecosystem. The significance of this research lies in offering a novel research perspective for enterprises, economic regulatory bodies, and scholars in the field of business management, proposing a systemic approach rooted in niche theory models to competition. This approach provides a fresh theoretical framework for enterprises to devise their own ecological and sustainable development strategies. The key findings are as follows: (1) Most business firms establish competitive advantages by constructing commercial cloud platforms that facilitate internal digital transformation and enable digital synergy with external economic entities; (2) Within the digital business ecosystem, enterprises extend their digital capabilities externally through four modalities: data development, data application, data services, and data manufacturing. Externally, six primary forces and roles shape the ecosystem: suppliers, governments, social institutions, consumers, as well as external and internal industry players; (3) The digital business niche is a multidimensional and hyper volumetric relationship positioning between enterprises and the digital business environment. The niche factors include six dimensions: market, personnel, resources, social relationships, technology, and institutions; (4) Given limited ecological factors, the non-exclusivity between static resource allocation and dynamic technological investments in digital enablement leads to the generalization of property rights boundaries and industrial values within the digital business ecosystem. Consequently, this fosters extensive business applications and diversified business models, thereby resulting in less competition and more cooperation, symbiosis, and complementarity within the digital business niche.

This study aims to explore the connotation of “Guanxi” within contemporary Chinese marketing channels and to construct and verify a global management model. The objective is to examine how instrumental and emotional dimensions of Guanxi influence enterprise operations and management processes. A hybrid research methodology combining qualitative and quantitative approaches was employed. In-depth interviews with 30 dealer executives provided qualitative insights, while a large-scale survey with 305 valid responses facilitated quantitative analysis. SPSS22.0 and LISREL8.8 were utilized for data analysis, including reliability, validity, hypothesis testing, and structural equation modeling (SEM). The findings reveal that Guanxi is multi-dimensional, comprising both instrumental and emotional components. Instrumental Guanxi includes factors such as status, prestige, credibility, and decision-making power, while emotional Guanxi encompasses trust, emotional connection, and mutual respect. Both dimensions significantly affect professionalism, shared values, contact frequency, and popularity within marketing channels. Hypothesis testing confirmed the significant relationships between these variables, except for the non-significant impact of popularity on instrumental Guanxi. The mediating effects of flexibility and supervision on the relationship between Guanxi and corporate performance were also significant, highlighting the mechanisms through which Guanxi influences organizational outcomes. Moderating effects of perceived internal incentive fairness and digital collaboration capabilities further amplify these relationships. Finaly, the study underscores the dual importance of strategic utility and emotional resonance in Guanxi, providing a robust model for understanding its impact on business management. These insights are valuable for both researchers and practitioners aiming to leverage Guanxi in enhancing organizational performance and relational strategies.