Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.

Technological management has promoted distinctive characteristics in the socio-productive development of the regions. Its usefulness in entrepreneurial activity is studied to design the architecture of a technological observatory as an intelligent system for entrepreneurship in Latin America. Using a descriptive-explanatory method, data obtained from the application of two instruments directed to 18 experts in information and communication technologies and 174 entrepreneurs distributed 92 in Lima-Peru and 82 in Santiago de Cali-Colombia are processed. The findings show informational and training barriers and a weak or non-existent technological platform for effective entrepreneurial development. Added to the low development of plans and alliances mediated by technologies, whose experience supports public policies that strengthen entrepreneurship as an emerging economy. The architecture supports the functional and operational aspects of the system. Its scalability in other regions dynamizes the services-processes required prior to the detection of needs directed towards the projection of sustainable entrepreneurship.

This study examined the dissatisfaction among Chinese medical students with online medical English courses, which overemphasize grammar yet fail to provide practical opportunities related to medical situations. This study compared co-teaching’s effects, involving native and non-native instructors, with a single-instructor (traditional) model on student satisfaction in online medical English courses. Using a qualitative design, pre- and post-course interviews were conducted with 49 second-year medical students across seven classes, exploring their perceptions of instruction, curriculum, and course satisfaction. The findings indicated that the co-teaching model improved student engagement and satisfaction, not specifically due to the native English-speaking instructor but likely because of the focus on more interactive and discussion-oriented strategies. In contrast, the single-instructor model maintained the traditional grammar-focused instruction, leading to lower satisfaction levels. Both instructional models faced limitations related to their reliance on textbooks for delivering core material needed for the course’s comprehensive exam. These results suggest that the instruction design and approach, rather than the native instructor alone, was the main driver of positive outcomes in co-teaching. The study’s findings suggest a need for curriculum reforms that reduce textbook dependence and incorporate more practical, interactive learning strategies. Future research should consider applying various research techniques, such as mixed-method approaches, longitudinal studies, and experimental designs, to comprehensively assess the long-term effects of instructional strategies and curriculum innovations on student outcomes.

Urbanization process affects global socio-economic development. Originally tied to modernization and industrialization, current urbanization policy is focused on productivity, economic activities, and environmental sustainability. This study examines impact of urbanization in various regions of Kazakhstan, focusing on environmental, social, labor, industrial, and economic indicators. The study aims to assess how different indicators influence urbanization trends in Kazakhstan, particularly regarding environmental emissions and pollution. It delves into regional development patterns and identifies key contributing factors. The research methodology is based on classical economic theories of urbanization and modern interpretations emphasizing sustainability and socio-economic impacts and includes two stages. Shannon entropy measures diversity and uncertainty in urbanization indicators, while cluster analysis identifies regional patterns. Data from 2010 to 2022 for 17 regions forms the basis of analysis. Regions are categorized into groups based on urbanization levels leaders, challenged, stable, and outliers. This classification reveals disparities in urban development and its impacts. Findings stress the importance of integrating environmental and social considerations into urban planning and policies. Targeted interventions based on regional characteristics and urbanization levels are recommended to enhance sustainability and socio-economic outcomes. Tailored urban policies accommodating specific regional needs are crucial. Effective management and policy-making demand a nuanced understanding of these impacts, emphasizing region-specific strategies over a uniform approach.

In response to the challenges of climate change, this study explores the use of moringa pod powder as reinforcement in the manufacture of compressed earth bricks to promote sustainable building materials. The objective is to evaluate the impact of African locust bean pod powder on the mechanical properties of the bricks. Two types of soils from Togo were characterized according to geotechnical standards. Mixtures containing 8% African locust bean pod powder at various particle sizes (0.08 mm, 2 mm, and between 2 and 5 mm) were formulated and tested for compression and tensile strength. The results show that the addition of African locust bean pod reduces the mechanical strength of the bricks compared to the control sample without pods, with strengths ranging from 0.697 to 0.767 MPa, compared to 0.967 to 1.060 MPa for the control. However, the best performances for the mixtures were obtained with a fineness of less than 2 mm. This decrease in performance is attributed to several factors, including inadequate water content and suboptimal preparation and compaction methods. Optimizing formulation parameters is necessary to maximize the effectiveness of African locust bean pods. This work highlights the valorization of agro-industrial waste, paving the way for a better understanding of bio-based materials and future research for sustainable construction.