This research examines the influence of virtual community platform attributes on luxury consumers’ purchase intentions, with a specific focus on the role of policy innovation in digital infrastructure. The study aims to 1) identify key factors affecting purchase intentions toward luxury products in virtual environments; 2) develop and validate a structural equation model to analyze these intentions; and 3) provide actionable insights for luxury goods marketers to refine their strategies within these platforms. Utilizing a structural equation model, the study investigates the interactions among various determinants of consumer behavior in virtual communities, highlighting the impact of policy innovation. Data was collected through purposive sampling from 1142 respondents in China’s top 10 high-spending cities on luxury goods, ensuring data relevance. The findings emphasize the significance of knowledge sharing, interactive communication, and leaders’ opinions in virtual communities in building consumer trust and shaping perceptions of online reviews. These elements influence purchase intentions directly and indirectly, with consumer trust serving as a crucial mediator. The study reveals the substantial impact of virtual community attributes on fostering consumer trust and shaping buying decisions for luxury items, underlining the contribution of social development processes. Moreover, the role of policy innovation is found to be significant in enhancing these virtual community dynamics, suggesting that regulatory changes can positively influence consumer engagement and trust. The conclusions offer valuable implications for marketers, proposing strategies to boost consumer engagement and drive sales in virtual settings. This research contributes to the theoretical understanding of digital consumer behavior and provides practical strategies for innovation and growth within the luxury goods sector, emphasizing the critical role of policy innovation in shaping these dynamics.

The authors’ decision to “read” and semiotically analyse the city’s text based on travelogues stems from their aesthetic, historical and informational value, the possibility of incorporating them “into the network” of other texts about Padua, thus shaping city image. The authors’ research on Slovak literature and culture also determined the choice. As a time frame, the nineteenth century is not accidental; the Slovak cultural environment (the territory of present-day Slovakia) witnessed the development of the travelogue genre and journeys to Italy. By interpreting and semiotic analysis of the selected authors’ travelogues and works, the paper draws attention to the uniqueness of Padua, the ways of its representation and the grasping of the urban space, which until now despite its importance in education, sciences and art has remained unnoticed in literary studies. Considering that only four Slovak travellers included Padua in their writings during the studied period, all of their works were reviewed to uncover their texts’ semantic potential. Interpretive immersions thus reflect the experiential reception of the author’s city image and perceiving its architectural structure. Through this, the authors develop a network of texts about Padua and support the typological classification according to its specific function or image. This paper articulates a variant of the Slovak phenomenon of Italian travel and a view of the meanings associated with urban spaces and places. It reflects the importance of travel writing for understanding the (literary) cityscape and its transformations and opens space for further research on the subject.

Amidst the COVID-19 pandemic, the imperative of physical distancing has underscored the necessity for telemedicine solutions. Traditionally, telemedicine systems have operated synchronously, requiring scheduled appointments. This study introduces an innovative telemedicine system integrating Artificial Intelligence (AI) to enable asynchronous communication between physicians and patients, eliminating the need for appointments and providing round-the-clock access from any location. The AI-Telemedicine system was developed utilizing Google Sheets and Google Forms. Patients can receive dietary recommendations from the AI acting as the physician and submit self-reports through the system. Physicians have access to patients’ submitted reports and can adjust AI settings to tailor recommendations accordingly. The AI-Telemedicine system for patients requiring daily dietary recommendations has been successfully developed, meeting all nine system requirements. System privacy and security are ensured through user account access controls within Google Sheets. This AI-Telemedicine system facilitates seamless communication between physicians and patients in situations requiring physical distancing, eliminating the need for appointments. Patients have round-the-clock access to the system, with AI serving as a physician surrogate whenever necessary. This system serves as a potential model for future telemedicine solutions.

The effectiveness and efficiency of e-learning system in industry significantly depend on users’ acceptance and adoption. This is specifically determined by external and internal factors represented by subjective norms (SN) and experience (XP), both believed to affect users’ perceived usefulness (PU) and perceived ease of use (PEOU). Users’ acceptance of e-learning system is influenced by the immensity of region, often hampered by inadequate infrastructure support. Therefore, this study aimed to investigate behavioral intention to use e-learning in the Indonesian insurance industry by applying Technology Acceptance Model (TAM). To achieve this objective, Jabotabek and Non-Jabotabek regions were used as moderating variables in all related hypotheses. An online survey was conducted to obtain data from 800 respondents who were Indonesian insurance industry employees. Subsequently, Structural Equation Model (SEM) was used to evaluate the hypotheses, and Multi-Group Analysis (MGA) to examine the role of region. The results showed that out of the seven hypotheses tested, only one was rejected. Furthermore, XP had no significant effect on PU, and the most significant correlation was found between PEOU and PU. In each relationship path model, the role of region (Jabodetabek and Non Jabodetabek) had no significant differences. These results were expected to provide valuable insights into the components of e-learning acceptability for the development of a user-friendly system in the insurance industry.

This paper studies the patent race problem of communication enterprises investing in communication technologies, and constructs a portfolio optimization model which considers the expected returns, investment risks, and replacement costs, in order to achieve the dual goals of maximizing the net investment income of backward enterprises and minimizing the expected investment risk. Through numerical experimental analysis, the optimal investment portfolio strategy under different risk levels and the impact of different risk levels on the net income of lagging company are obtained. The research results show that due to the backward research in the first stage of the backward enterprises, when their own investment decision-making power is relatively high, they can focus on the development of self-interested key technology areas in order to achieve the victory of the patent race.