This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

This study assesses Vietnam’s state-level implementation of artificial intelligence (AI) technology and analyses the government’s efforts to encourage AI implementation by focusing on the National Strategy on AI Development Program. This study emphasizes the possibility of implementing AI at the state level in Vietnam and the importance of conducting continuous reviews and enhancements to achieve sustainable and inclusive AI growth. Impact evaluations were conducted in public organizations alone, and implication evaluations were considered optional. AI impact assessments were constrained by societal norms that necessitated establishing relationships among findings. There is a lack of official information regarding the positive impact of Vietnam’s AI policy on the development of AI infrastructure, research, and talent pools. The study’s findings highlight the necessity of facilitating extensive AI legislation, and strengthening international cooperation. The study concludes with the following recommendations for improving Vietnam’s AI policy: implementing a strong AI governance structure and supporting AI education and awareness.

The Lancaster mutual teaching model originated in late 18th century England and quickly spread to the American colonies after receiving positive responses in Europe. In the 1820s, renowned Spanish physician, educator, and publisher Manuel Codorniú Ferreras brought it to Mexico, making outstanding contributions to the newly independent nation in educational philosophy, system, and methods. In the mid-19th century, with the absence of a centralized institution for public education in Mexico, the Lancaster Company took on the significant responsibility of guiding the direction of national public education development. Although this function did not persist for too long due to political changes in Mexico, the educational system continued to play an important role in the Mexican education sector. The Lancaster Company and its teaching system exerted a positive and profound influence on the democratization and secularization of education in Mexico, laying important foundations for the modernization and reform of Mexican education.

Purpose: This research aims to investigate the impact of technological challenges, including techno-overload, techno-complexity, and techno-insecurity, on employee job satisfaction within the banking sector of Saudi Arabia. Additionally, the study examines the mediating roles of supervisor support and job clarity in buffering the effects of technological challenges on job satisfaction. Method: The study employs a quantitative research design, utilizing an online questionnaire to collect data from banking employees in Saudi Arabia. The sample size of 135 participants was determined using the rule of thumb technique. Random sampling was utilized to ensure representativeness. Data analysis was conducted using Statistical Package for Social Sciences (SPSS) to explore the relationships between technological challenges, supervisor support, job clarity, and employee job satisfaction. Findings: The findings of the study reveal a significant negative impact of techno-overload, techno-complexity, and techno-insecurity on employee job satisfaction within the banking sector of Saudi Arabia. Moreover, supervisor support and job clarity were found to mediate these relationships, highlighting their importance in mitigating the adverse effects of technological challenges on job satisfaction. Originality/Significance: This research contributes to the existing body of knowledge by providing empirical evidence on the relationships between technological challenges, supervisor support, job clarity, and employee job satisfaction within the specific context of Saudi Arabian banks. The findings have significant implications for organizational leaders and managers in developing evidence-based strategies to manage technological challenges and promote employee well-being in the banking sector of Saudi Arabia.