The global economic recession has caused pessimism in terms of prospects of sales recovering in the future. The present study is an attempt to investigate the cost stickiness behavior by focusing on specific characteristics of companies. The research was done through documentary analysis and access to quantitative data, with the use of statistical methods for analysis as panel data. The statistical population of the actual study included all companies listed on the India stock exchange from 2017 to 2021. They were selected after screening 128 listed companies. The regression method was used to examine the relationship between variables and to present a forecast model. The results of testing the first hypothesis showed that companies’ costs are sticky and according to the results of this hypothesis, an increase in costs when the level of activity increases is greater than the level of reduction in costs when the volumes of the activities are decreased. The results of the second hypothesis showed a remarkable relationship between the cost stickiness and specific characteristics of companies (size, number of employees, long-term assets, financial leverage, and accuracy of profits forecast). Based on the third hypothesis, there is a notable difference between cost stickiness at different levels of specific characteristics of companies. Therefore, the results show that environmental uncertainty such as COVID-19, increases cost stickiness.

As a result of China's evolving higher education landscape, private universities have emerged as significant players, fostering democratization and fulfilling key roles. However, these institutions face distinct challenges shaped by legal, societal, and internal factors. In the knowledge-driven economy, employee satisfaction is crucial for success. Understanding pivotal factors and conducting satisfaction surveys are essential for effective management and talent retention. This study focuses on Chengdu's private university educators, analyzing how factors like belongingness, self-actualization, and rewards influence job satisfaction. Through surveys, data analysis, and literature review, this study refines its findings and uncovers underlying causes. The study offers actionable insights for educators and institutions, aimed at enhancing job satisfaction.

The mobile health market is expected to continue to grow that will make it harder for mobile application developer to compete. One of the most popular types of mobile health application is health and fitness applications. This application aims to modify user behavior; therefore, it requires user to use the system continuously in relatively longer period of time to effectively change user behavior. Thus, user satisfaction is essential and must be maintained to reach this goal. This study aims to define the mobile health application qualities that would influence user satisfaction level. Developer can priorities the most influential qualities when building their application. Quality dimensions would be explored by literature review and Google Play Store review and categorised using DeLone McLean IS Success Model. We identified 12 quality dimension that will furthered analysed using Kano Model. The data collecting was conducted with online form with 12 pairs of Kano two-dimensional questionnaires (n = 115). The results show that the important qualities of mobile health application are Privacy, Availability, Reliability, Ease of Use, Accuracy and Responsiveness, lack of these qualities would cause dissatisfaction from user. The developer might also consider to improve user interface and usefulness of the application to increase user satisfaction even though these qualities would not cause much of dissatisfaction

Doping by athletes is a serious problem plaguing competitive sports around the world. Reviewing history, the traditional British endurance race is the source of doping in modern sports. Science and technology is the main driving force of social development. The competitive level of human beings has reached the height close to the limit of human potential, and it is difficult to improve sports performance by using conventional training methods, which makes athletes seek external and powerful means to improve their performance, and the achievements of natural science just meet this demand. This has also become a seemingly unavoidable phenomenon. On the one hand, this practice has been condemned by the public, on the other hand, it has become a serious problem in sports.