The implementation of the "the Belt and Road" requires the common development of the "five links" of policies, facilities, trade, finance and popular support, among which "people to people connectivity" is the premise of the coordinated promotion of the "five links", and cultural communication, exchange and cooperation are the foundation and guarantee of the popular support project. The "the Belt and Road" cultural communication, exchange and cooperation are diverse in content and form. We need to identify the opportunities and challenges we face, make long-term strategic plans, and take practical countermeasures and implementation paths according to the characteristics of cultural communication diversity. Some domestic scholars have conducted research on cultural communication strategies and analyzed the opportunities and challenges they face, but there is a lack of diversity analysis on the forms of communication that should be adopted. This paper explores and studies the "the Belt and Road" cultural communication strategy, implementation path and safeguard measures, constructs a new model of diversified cultural communication and exchange cooperation, and tries to play a certain role in promoting the actual effect of cultural communication and exchange cooperation and better safeguarding the "the Belt and Road" community of interests.

Personal branding is a conscious activity that utilizes classic product marketing methods to make a person more marketable. In our study, we employed a quantitative research methodology. Through a survey, we examined the importance respondents assign to visible and non-visible traits and characteristics. During the data analysis, we established a ranking of the most important traits identified by the survey participants, which they believe contribute to a more favorable perception. Among the top five ranked traits—reliability, appearance, charisma, grooming, and authenticity—three are recognizable during the first encounter. Our findings suggest that women place greater emphasis on social perception than men, making them more likely to remain unnoticed. At the same time, younger generations tend to overvalue their presence on social media platforms.

This quasi-experimental study examined the effect of a mechanics course delivered through a Learning Management System (LMS) on the creativity of prospective physics teachers at a teacher training college in Mataram, Indonesia. The study was conducted in the post-pandemic era. Using a pretest-posttest one-group design, the researchers evaluated changes in creativity across three domains: figural, numeric, and verbal. The results showed significant improvements in overall creativity, with the most critical gains observed in the figural domain. Further analysis revealed that fluency was the creative indicator with the most enhancement. In contrast, other indicators displayed varying degrees of improvement. These findings highlight the potential of LMS-based instruction in fostering creativity among future physics educators, particularly in the figural, numeric, and verbal domains. This study adds to the growing body of evidence supporting technology integration into teacher education, especially during times of crisis. Future research should explore more targeted instructional strategies within LMS environments and utilize comprehensive creativity assessment methods further to enhance creative learning experiences for prospective physics teachers.

Enterprise green innovation drives sustainable development and contributes to the realization of a ‘beautiful China’. It enhances resource utilization, reduces energy consumption, and achieves economic-environmental objectives through technological advancements. This paper examines the impact of the gender composition of a company’s CEO and CFO on green innovation by empirical research method using the data of the firms listed on Chinese capital market from 2015 to 2022. Our findings indicate that: (1) Male CEOs and CFOs are more likely to promote green innovation compared to their female counterparts; (2) Leadership teams comprising opposite-sex pairs tend to weaken the promotion of green innovation. These conclusions are consistent across state-owned enterprises and within the manufacturing sector. This study provides a novel perspective on enterprise green innovation, offering insights for companies regarding their green innovation strategies and for policymakers in shaping relevant policies.

In the dynamic contemporary business landscape, the convergence of technology, finance, and management plays a pivotal role in organizational success. This research explores the multifaceted realm of strategic integration, emphasizing the intricate balance between these domains. The background sets the stage, elucidating the historical evolution and growing relevance of this integration. Various research methodologies, including case studies, surveys, interviews, and data analysis, are used to investigate practical aspects. The study delves into the role of technology, emphasizing digital transformation, innovation, and IT infrastructure. It dissects financial management, focusing on decision-making, risk management, and capital allocation. Additionally, management and leadership are discussed, with an emphasis on change management, strategic leadership, and skill development. Challenges, such as cultural disparities and regulatory complexities, are scrutinized, alongside opportunities like improved decision-making and enhanced productivity. Real-world case studies illustrate success stories and lessons learned. The paper concludes with findings, implications for businesses and management, and practical recommendations for navigating this convergence. This research contributes valuable insights into performance and competitiveness, facilitating a better understanding of key performance metrics and positioning strategies in the digital age.