This study empirically examines the complex relationship between materialism and economic motivation, proposing an inverted U-shaped relationship. The research analyzes three dimensions of materialism: happiness pursuit, social recognition, and uniqueness, and their impact on economic motivation. The findings suggest that materialism, when balanced, positively influences economic motivation without causing adverse effects. This relationship remains consistent across demographic characteristics and life satisfaction levels, challenging the traditional negative view of materialism. The implications of these findings extend to marketing strategies, policy design, and infrastructure development, offering actionable insights for real-world contexts. This research underscores the importance of balancing materialistic values to foster sustainable economic growth and well-being.

The ongoing dissemination of globalization and digitalization may suggest that personal relationships are becoming less crucial in the context of retail banking and financial services. In Hungary, in addition to private banking, which is associated with high income levels, personal banking also plays an important role. The objective of this study is to develop a model that can identify the factors that determine customer satisfaction and their relative importance. Furthermore, the aim is to incorporate gender and age as moderator variables to identify demographic differences in satisfaction. The analysis was conducted via a questionnaire survey in October to November 2023 employing a purposive sampling approach in a university environment, as the respondents are likely to possess the highest level of existing financial knowledge within this population. The 214 valid responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, with the objective of contributing to the development of theory in this field of study. The results demonstrate that perception (β = 0.519) and reliability (β = 0.253) collectively explained 51.8% of the variance in satisfaction. Moreover, the results indicate that perception accounts for 49.2% of the variance in reliability, suggesting the existence of an indirect effect on satisfaction. Therefore, the findings suggest that, despite the advent of digital banking, face to face service remains a pertinent concern in Hungary, and financial institutions should prioritize the factors that shape customer satisfaction. The study contributes to the literature and to the development of customer loyalty strategies for banks based on these findings.

The tourism sector in the Aseer region of Saudi Arabia is experiencing significant growth and development, aligning with the country's Vision 2030 strategic framework. However, rapid growth can lead to strategic drift if not managed with vigilance. This study aims to examine the role of strategic vigilance in reducing strategic drift in the tourism sector. The study employs a quantitative approach, utilizing a questionnaire distributed to a sample of 220 staff and directors from the tourism sector. The questionnaire measures the level of strategic vigilance and the level of strategic drift. The study hypothesizes a statistically significant positive relationship between strategic vigilance and reducing strategic drift. Data analysis involves exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. The findings are expected to provide insights into the effectiveness of strategic vigilance in mitigating strategic drift and offer recommendations for enhancing the tourism sector's resilience and adaptability to accelerated environmental changes.

With its inherent characteristics of decentralization, immutability, and transparency, blockchain technology presents a promising opportunity to revolutionize the South African food supply chains. Blockchain technology, with its decentralized, immutable, and secure nature, offers solutions to these challenges by improving traceability and accountability across the supply chain. This study investigates the role of blockchain technology in enhancing transparency in the food supply chain among small and medium enterprises in South Africa. SMEs form a critical part of the country's agri-food sector but face challenges such as food fraud, inefficient inventory management, and lack of transparency, which impact food safety and trust. The research adopts a mixed-method approach, utilizing the Technology-Organization-Environment framework and Institutional Theory to explain blockchain adoption among SMEs. The results demonstrate that blockchain-enabled practices, such as smart contracts, records traceability, production tracking, and distribution monitoring, significantly enhance supply chain transparency. The findings highlight blockchain's potential to increase operational efficiency, regulatory compliance, and stakeholder trust. This research provides valuable insights for policymakers and practitioners, emphasizing the need for regulatory support and strategic investment in blockchain solutions to promote sustainability and competitiveness in the agri-food sector.

In response to the prevailing energy crisis, this research focuses on elevating the potential of lithium niobate (LN) thin films for advanced optoelectronic applications. Employing electron beam evaporation, films undergo precise annealing (700°C to 1100°C), revealing a structural evolution through X-ray diffraction—crystallite sizes transition from 69.34 nm (unannealed) to 47.90 nm (1100°C). Scanning electron microscopy captures the transformation from coarse grains to photonic crystal clusters, while energy dispersion X-ray analysis discloses LN's composition (97.27 wt.% oxygen, 2.73 wt.% niobium). Rutherford backscattering spectroscopy illustrates surface damage post-Helium ion implantation, proportionate to depth. UV-VIS spectrophotometry highlights a significant blue shift in the optical band gap (3.70 eV to 2.52 eV), with further reduction at 700°C (2.48 eV) and a climactic shift at 1100°C (2.68 eV). This study not only addresses the pressing energy crisis but also emphasizes the indispensable role of lithium niobate in shaping the future of optoelectronics. It provides insights into tailoring LN properties for sustainable advancements in optoelectronic devices, marking a crucial chapter in our collective journey towards energy resilience. The urgency of innovation in the face of global challenges is underscored, marking a crucial chapter in our collective journey towards energy resilience.

This document outlines the advancements in AI- accelerated frame generation utilizing Neural Processing Units (NPU) in mobile devices. The integration of NPU technology enhances the processing efficiency of mobile graphics, enabling real-time frame generation that significantly improves video and image quality. By leveraging specialized hardware designed for AI computations, the system reduces latency and optimizes power consumption, making it ideal for demanding applications such as gaming and augmented reality. This paper discusses the underlying architecture of NPUs, their role in accelerating frame generation, and the potential impacts on user experience in mobile environments. The findings illustrate how NPU-driven solutions can transform mobile graphics, offering a more immersive and responsive experience while efficiently managing resources.