Since the Opium War, China has gradually degenerated into a semi colonial and semi feudal society, and the major powers of the world have invaded China one after another to seize various privileges and interests. As an emerging capitalist country, the United States has different ways of aggression .This was related to the national strength and world situation of the United States at that time, but it was more based on the consideration of the national strategic interests of the United States.Based on the historical facts, this paper mainly studies the cultural export of ancient China from the perspective of American education and medical treatment, so as to further explore the purpose of this cultural export and its impact on Chinese society.

In recent years, Chinese brands are rising day by day, and national tide is a fashion communication phenomenon and a hot spot of cultural and creative development. From the revival of the old brand that we are familiar with to the emerging national brand of network red, it has led to the change of Chinese people’s consumption concept, and gradually developed into a trend, and even become the current hot consumption concept. A large number of emerging national brands, based on the discovery and creation of traditional Chinese culture, the spread of computer network media, fashion consumption culture and national tide, jointly build a new communication context for the promotion of national culture, and national culture should realize modern knowledge transformation and modern expression based on this context in order to achieve better communication effects. And obtain social and economic benefits through cultural reproduction. To create products with Chinese characteristics and aesthetic features, and gradually began to form their own style, the national tide has become a trend not to be underestimated.

The Lonely Planet series showcases the rich tapestry of global cultures through detailed accounts and translations. These texts not only provide practical information for travelers but also serve as cultural ambassadors, bridging linguistic and cultural divides. The series’ meticulous translations reflect the complexities and subtleties of each destination, shedding light on local customs, traditions, and ways of life. Its translations also contribute to a more inclusive understanding of different cultures, fostering mutual respect and understanding among travelers and locals. This paper classifies the types of tourist texts according to their characteristics, address the issues that arise when translating travel guides.

In the course of the 14th Five-Year Plan, the Ministry of Education highlights in the work plan of 2021 that we should promote the quality and innovative development of higher education, which will facilitate the continuous improvement of high-quality develop_x005fment system of higher education and the cultivation quality of urgently-needed talents, the effective optimization of the disciplines and specialties structure of higher institutions, the increase of the high-quality resources supply for higher education, the further advancement of “double first-class” initiative and expanding employment of college graduates. In respond to this, this paper focuses on the cultivation strategy of innovative and compound talents of art design discipline in higher institutions, views from the talents cultivation standard of higher institutions and social demands for talents, and analyzes the problems identified in the talents training program of art design discipline in the contemporary higher institutions in terms of the structural restrictions of the current talents training program, the psychological restraints of students themselves and the position limitations of corporate demands for talents to propose the concept of extended specialized courses and highlight the necessity of its introduction. Based on the experience of talent cultivation in contemporary art design discipline, this paper puts forward that a “person” should be regarded as an independent individual with differences in the process of talent cultivation, integrating the cultivation elements of knowledge, individual and society into an organic closed loop with mutual constraints and complements. Moreover, this paper discusses the feasibility of the introduction of extended specialized courses from the perspective of the passive input and active exploration mode of curriculum and its effective association with the corporate talent mechanism. The paper explores from the implementation approach of introducing extended specialized courses into the talents training program from aspects of curriculum connections, supervisor accountability system and graduation work, and further expounds the necessity and feasibility of extended specialized courses introduction in the talent training program of art design discipline in higher institutions.