During the "14th Five Year Plan" period, in the face of the overall situation of the great rejuvenation strategy of the Chinese nation and the unprecedented changes in the world in a century, sports need to base itself on the new development stage, implement the new development concept, and build a Dual circulation. College students, as reserve talents in various fields of our country, building a good college sports culture is crucial to the development of sports in our country This article analyzes the role of university sports stars in the construction of university sports culture from the perspective of spiritual culture, and puts forward suggestions on how to better play the role of university sports stars in the construction of university sports culture, including improving the material foundation, selecting suitable university sports stars, promoting the comprehensive improvement of the comprehensive quality of university sports stars, standardizing and refining the work of sports related departments To provide ideas for the construction of sports culture in universities, we should organize more sports competitions and diverse sports activities, do a good job in promoting sports stars in universities, and shape distinctive sports projects around the expertise of sports stars in universities.