As a public opinion position to convey the spirit of the Party Central Committee and national policies, the Integrated Media Center plays a vital role in publicity work. However, there are also some problems in the process that hinder further development. The integrated media center has the advantages of understanding the direction of publicity, familiar with the local economic and cultural development, and mastering the production of short videos. If the integrated media assists in the production and promotion of short videos, it will have better publicity effects. This article analyzes the problems in the promotion process of short videos for rural users, in order to establish effective working ideas for the media center and promote local cultural inheritance and innovation.

The application of positive psychology in the work of mental health education in colleges and universities can help students better face setbacks, enable students to face learning and life with a positive attitude, and promote students' future development and promote students' healthy growth. Based on positive psychology, this paper analyzes and discusses its practice and exploration in college students' mental health education.

In recent years, science and technology have continued to develop and progress, and the level of teaching digitalization has improved. Music education occupies an important position in many universities, and it is necessary and feasible to use digital technology to explore its impact in basic education. The digitalization and technology of music education in colleges and universities have had a positive impact on basic education, such as balancing educational resources, updating education models, optimizing teaching platforms, and practicing student-oriented concepts. In order to maximize the role of digital technology, it can be innovated and applied from sight-singing ear training teaching, orchestration course teaching, and polyphonic course teaching.

Corporate finance courses are increasingly adopting data-driven teaching methods. Modern corporate finance courses are focusing more on students' career development. Through simulation practice and career planning guidance, students are better prepared to face challenges in the workplace after graduation. Students need to learn how to utilize data analysis tools and techniques to extract useful information from large datasets and make more accurate decisions. Data-driven teaching is a significant innovation in current curriculum reforms. In recent years, with the development of technology and the emergence of financial innovation, corporate finance courses have been undergoing continuous changes and innovations. These courses have started to emphasize emerging areas such as digital finance, blockchain technology, and sustainable development. Taking the example of corporate finance, this paper integrates the demands of skill development in the era of digital finance, focusing on aspects like teaching methods, reform methodologies, practical experiments, feedback mechanisms, and data analysis.

This paper investigates and studies the quality of life of primary school students, and the results show that the quality of life of primary school students in Chongchuan District of Nantong is generally at the upper middle level, and it shows a downward trend with age. There were significant differences between 8-year-old boys and girls in “teacher-student relationship”, “learning ability and attitude”, “self-concept relationship”, “peer relationship” and “homework attitude”, and girls were better than boys. There were significant differences between 10-year-old boys and girls in the scores of “teacher-student relationship” and “self-satisfaction relationship”, and girls were better than boys; There were significant differences between 11-year-old boys and girls in the two factors of “activity opportunity” and “athletic ability”, and boys were better than girls. There was no difference in the remaining ages by factor. Improving the quality of life of primary school students requires the active cooperation of schools, teachers and parents, as well as special attention to the differences between boys and girls aged 8, 10 and 11.

Professional identity among faculty members in private higher education institutions plays a vital role in shaping the quality and sustainability of these institutions. This research aims to investigate the factors influencing the professional identity of teachers in Chengdu's private higher education institutions. The study employs a theoretical framework centered on "identification" with behavior intention, behavior attitude, and sense of belonging as fundamental dimensions. Data were collected through questionnaire surveys and analyzed using SPSS 23.0. The study hypothesizes that behavior intention, behavior attitude, and sense of belonging have a significant positive impact on professional identity among faculty members. Additionally, behavior attitude, subjective norms, and perceived behavioral control are expected to have a significant positive influence on behavior intention, and subjective norms and perceived usefulness may positively affect sense of belonging. The results are expected to provide valuable insights for enhancing the professional satisfaction and educational quality of faculty in private higher education institutions.

Extensive reading has enjoyed the increasing popularity from L2 educators as a potentially effective form of L2 reading instruction. However, many researchers tend to ignore the importance of selection of material. The paper is an attempt to explore the appropriate criteria of qualified graded readers, which can be helpful for English teachers and learners in ER program.

Under the background of the continuous development of science and technology, the era of big data has come in an all-round way, and big data technology has also been widely used in the education industry. The course of financial management in applied colleges and universities is a highly applied course, which focuses on the substance of the course. Teachers need to create a good learning environment for students with the help of information technology, and constantly cultivate students' professional skills and professionalism. In order to improve the quality of financial management courses in colleges and universities, this paper mainly analyzes the management courses in application-oriented colleges and universities, expounds the factors affecting the practical teaching quality of management courses in colleges and universities, and analyzes the teaching methods of management courses in application-oriented colleges and universities. Finally, it is concluded that only when teachers constantly improve their teaching level, can students' learning level be improved by combining theory with practice.