A case study of women’s entrepreneurship dynamics in three rural districts of Andhra Pradesh, a south Indian state

Surya Manoja Dhulipudi ,Sree Devi P ,Prasanthi Pusapati ,Jnana Venkata Prasad Goriparthi ,Ramakrishna V ,Raju Uppati ,Sri Satya G ,Uma Gouthu ,Sree Brahmanandam Potula

doi:10.24294/jipd.v8i11.9228

Home - JIPD - Volume 8 - Issue 11

Submit to JIPD

Journal Browser

Volume | Year

Issue

• Current lssue

View All

News and Announcements

View All

A case study of women’s entrepreneurship dynamics in three rural districts of Andhra Pradesh, a south Indian state

Surya Manoja Dhulipudi

Sree Devi P

Prasanthi Pusapati

Jnana Venkata Prasad Goriparthi

Ramakrishna V

Raju Uppati

Sri Satya G

Uma Gouthu

Sree Brahmanandam Potula

Journal of Infrastructure Policy and Development 2024, 8(11); https://doi.org/10.24294/jipd.v8i11.9228

Submitted：20 Sept 2024

Accepted：20 Sept 2024

Published：17 Oct 2024

Download PDF(902.69KB)

XML

Abstract

This study aims to examine the entrepreneurial activities of 240 women in the districts of Konaseema, East Godavari, and Kakinada during 2021–2022, focusing on the diverse range of 286 enterprises they managed across 69 business types. These enterprises were tailored to local resources and market demands, with coconut wholesale, cattle breeding, and provision shops being the most common. The study also analyzes income distribution, noting that one-third of the women earned between ₹50,000–1,00,000 annually, while only 0.70% earned over ₹5,00,000. More than half of the enterprises served as the primary income source for their families. The research highlights the significant role these women entrepreneurs play in their communities, their job satisfaction derived from financial independence and social empowerment, and the challenges they face, such as limited capital and market access. Finally, the study offers recommendations to empower these women to seize entrepreneurial opportunities and enhance their success.

Keywords

References

Attkisson, C. C., Roberts, R. E., & Pascoe, G. C. (1983). The evaluation ranking scale: Clarification of methodological and procedural issues. Evaluation and Program Planning, 6(3–4), 349–358. https://doi.org/10.1016/0149-7189(83)90014-9

Bhagyasree, P. (2014). A study on capacity building and empowerment of self-help groups in Thane district of Maharashtra [Master’s thesis]. Acharya N G Ranga Agricultural University.

Chandra, R. Dr., Sah, Dr. R., Mateen, Dr. B., et al. (2024). Women Empowerment and Entrepreneurship in Rural Communities in Uttarakhand, India. Interantional Journal of Scientific Research in Engineering and Management, 08(03), 1–10. https://doi.org/10.55041/ijsrem28983

Chitra, B., Vijaya, M. T., & YAMUNA, S. M. (2022). Empowering women entrepreneurship during and after COVID-19 pandemic—a study in south india. Periodico, 91(4). https://doi.org/10.37896/pd91.4/91476

Ghosh, N. (2010). Organizational Forms and Market Intermediations: A Study on Rural Women Entrepreneurs in India. Indian J Labor Econ Q J Indian Soc Labor Econ, 53(2), 381–395.

Katre, A. (2018). Facilitating affective experiences to stimulate women’s entrepreneurship in rural India. International Journal of Gender and Entrepreneurship, 10(3), 270–288. https://doi.org/10.1108/ijge-01-2018-0007

Khokhar, A. S., & Singh, B. (2016). Status of women entrepreneurship in India. Asian journal of multidisciplinary studies, 4.

Korreck, S. (2019). Women Entrepreneurs in India: What is Holding Them Back? Available online: https://www.orfonline.org/wp-content/uploads/2019/09/ORF_Issue_Brief_317_Women_Entrepreneurs.pdf (accessed on 5 June 2023).

Nayyar, N. (2021). Women entrepreneurs during COVID-19. International Journal of Indian Psychology, 9(1), 1877–1884. https://doi.org/10.25215/0901.198

Panda, S. (2018). Constraints faced by women entrepreneurs in developing countries: review and ranking. Gender in Management: An International Journal, 33(4), 315–331. https://doi.org/10.1108/gm-01-2017-0003

Prasad, A. (2016). Entrepreneurship among rural Indian women: Empowerment through enterprise. In: Kumar, P. (editor). Indian Women as Entrepreneurs. London: Palgrave Macmillan UK. pp. 81–99.

Rao, S. T., Rao, G. T., & Ganesh, M. (2011). Women entrepreneurship in India (a case study in Andhra Pradesh). Available online: https://api.semanticscholar.org/CorpusID:18290479 (accessed on 5 June 2023).

Rathee, V., & Yadav, R. (2018). Role of Women Entrepreneurs in Economic Empowerment of Rural Areas. International Journal of Emerging Research in Management and Technology, 6(12), 1. https://doi.org/10.23956/ijermt.v6i12.29

Reddy, T. L. N., & Reddy, P. N. (2010). Women Entrepreneurs in Andhra Pradesh: A Case Study Non-Profit Organization (NGOs) and Profit Organization. I-Manager’s Journal on Management, 4(3), 53–64. https://doi.org/10.26634/jmgt.4.3.1104

Sequeira, J. M., Gibbs, S. R., & Juma, N. A. (2016). Factors Contributing To Women’S Venture Success In Developing Countries: An Exploratory Analysis. Journal of Developmental Entrepreneurship, 21(01), 1650001. https://doi.org/10.1142/s1084946716500011

Tambunan, T. T. H. (2009). Women Entrepreneurs in SMEs. In: SMEs in Asian Developing Countries. Palgrave Macmillan, London.

Tiwari, N. (2022). Women Entrepreneurship In India: A Literature Review. (2022). International Research Journal of Modernization in Engineering Technology and Science. https://doi.org/10.56726/irjmets32574

Yannakakis, G. N., & Martínez, H. P. (2015). Ratings are Overrated! Frontiers in ICT, 2. https://doi.org/10.3389/fict.2015.00013

Previous
article in this issue

Next
article in this issue