The Modern Cities Program is the largest-scale urban development effort in the history of the country, with which the Government of Hungary aims to promote the simultaneous development of municipalities at the same hierarchical level. Its projects focus on the preservation of intangible and tangible cultural heritage, the transformation of urban public spaces and green areas into community spaces, the creation of institutions for sports and recreational activities, research and development, digitalization, projects for innovative and creative professionals, and public educational and cultural institutions. The study aims to analyze the funding granted for developing the cultural and creative sector of cities with county rights through the Modern Cities Program in the period 2016–2025, by comparing the size of their population, their strategic importance in regional economic policy and the relationship between the value of the cultural heritage with the amount of funding received. The paper unveils the distribution of grants over time and space, the modalities and proportion of grants, and the way the cities that has received grants align with the national strategy. This will also reveal a shift in the regional importance of the cities and their relationship. Until February 2024, the Government of Hungary has contributed more than HUF 322.6 billion (809.5 million EUR) to the implementation of 98 cultural and creative projects in 22 cities with county rights through its urban development support program that has been established for the development and regeneration of cities with county rights and to counter the dominance of the capital.