A study of the differential impact of online community users’ social capital on value co-creation

Biqing Li ,Hongxia Li

doi:10.24294/jipd9689

Home - JIPD - Volume 8 - Issue 14

Submit to JIPD

Journal Browser

Volume | Year

Issue

• Current lssue

View All

News and Announcements

View All

A study of the differential impact of online community users’ social capital on value co-creation

Biqing Li

Hongxia Li

Journal of Infrastructure Policy and Development 2024, 8(14); https://doi.org/10.24294/jipd9689

Submitted：17 Oct 2024

Accepted：28 Oct 2024

Published：19 Nov 2024

Download PDF(233.64KB)

XML

Abstract

Online community facilitates firm-consumer and consumer-consumer interactions for value co-creation. This study explores the relationship between social capital of online community users and community value co-creation in the context of the Xiaomi community. In the study, the forms of value co-creation are differentiated into two forms: initiated value co-creation and participatory value co-creation, and the effects of different types of online community users’ social capital on the forms of value co-creation in which they participate are empirically examined, and the results find that: structural capital has a significant positive effect on initiated value co-creation, while the effect on participatory value co-creation is insignificant; cognitive capital has a significant positive effect on both initiated value co-creation and participatory value co-creation; and cognitive capital has a significant positive effect on both initiated value co-creation and participatory value co-creation. In this context, the present study contributes to a deeper comprehension of the interplay between social capital and models of value co-creation.

Keywords

References

Chang, and Chuang. (2011). Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator. Information and Management, 48(1), 9-18.

Chiu, and Huang. (2019). Driving individuals’citizenship behaviors in virtual communities through attachment. Internet Research, 29(4), 870-899.

Constant, D., Sproull, L., and Kiesler, S. (1996). The Kindness of Strangers: The Usefulness of Electronic Weak Ties for Technical Advice. Organization Science, 7(2), 119–135.

Faraj, and Kudaravalli. (2015). Leading Collaboration in Online Communities. MIS Quarterly, 39(2), 393–412.

Li, M., Bi, X., Wang, L., Han, X., Wang, L., and Zhou, W. (2022). Text Similarity Measurement Method and Application of Online Medical Community Based on Density Peak Clustering. Journal of Organizational and End User Computing, 34(2), 1-25.

Liu, G., et al. (2023). "Research on the influence of online fitness user engagement on value co-creation behavior." Asia Pacific Journal of Marketing and Logistics.

Lu, X., et al. (2024). "How Gamified Interactions Drive Users’ Green Value Co-Creation Behaviors: An Empirical Study from China." Sustainability 16(9).

McAlexander, J. H., Schouten, J. W., and Koenig, H. F. (2002). Building Brand Community. Journal of Marketing, 66(1), 38–54.

McLure Wasko, M., and Faraj, S. (2000). “It is what one does”: Why people participate and help others in electronic communities of practice. Journal of Strategic Information Systems, 9(2-3), 155–173.

Muniz, A. M., and O’Guinn, T. C. (2001). Brand Community. Journal of Consumer Research, 27(4), 412–432.

Nielson, J. Participation inequality: Encour aging more users to contribute. Alertbo x: (October), 2006.

Robert, L. P., Dennis, A. R., and Ahuja, M. K. (2008). Social capital and knowledge integration in digitally enabled teams. Information Systems Research, 19(3), 314–334.

Wasko, M. M., and Faraj, S. (2005). Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35–57.

Xiao, Q., Li, S., Zhang, X., Zhang, F., Yue, Q., and Wan, S. (2022). Deconstructing online hospitality review systems: User quality experience toward design features. Journal of Organizational and End User Computing, 34(2), 1-17.

Yang, M. and T. Leposky. (2022). “An entrepreneurial framework for value co-creation in servitization*.” Industrial Marketing Management 107: 484-497.

Zhou, W., et al. (2022). “Study on the Effect of Customer Psychological Ownership on Value Co-Creation under Service Ecosystem.” Sustainability 14(5).

Previous
article in this issue

Next
article in this issue