This study focuses on the effectiveness of systematic approaches to achieve business success, through integrated digital marketing strategies with the use of mobile applications. Focused on contemporary digital markets, the research highlights the transformative potential of these strategies about improving the quality of services and products, while promoting business sustainability. The objective of this research is to develop and evaluate a mobile application, designed to optimize customer orders within communities on the move. Through a mixed approach that includes semi-structured interviews with community members and digital marketing experts, along with quantitative surveys, assessed user perceptions and effectiveness of the app. The results indicate great acceptance and effectiveness of this digital tool, facilitating direct interactions, and improving accessibility to the service despite physical and digital limitations, reducing digital gaps and promoting economic empowerment among marginalized communities.

Purpose: Today’s challenges underscore the importance of energy across all segments of life. This scientific paper investigates the multifaceted relationship between energy efficiency, energy import reliance, population heating access, renewable energy integration, electricity production capacities, internet utilization, structural EU funds, and education/training within the framework of economic development. Methodology: Using data from selected European countries and employing self-organizing neural networks (SOM) and linear regression, this research explores how these interconnected factors influence the journey toward a sustainable and prosperous economic future. Results: The analysis revealed a strong connection between energy efficiency and numerous socioeconomic factors of modern times, with most of these connections being non-linear in nature. Conclusion: As countries work toward sustainable development goals, prioritizing energy efficiency can contribute to improved quality of life, economic growth, and environmental sustainability.

Research has shown that understanding the fundamental of public support for carbon emission reduction policies may undermine policy formulation and implementation, yet the direction of influence and the transmission mechanism remain unclear. Using data from using data from 1482 questionnaires conducted in Hangzhou, China, this paper has examined a comprehensive model of the factors and paths influencing public support for carbon emission reduction policies, and evaluated the determinants and predictors of policy support regarding individual psychological perceptions, social-contextual perceptions, and perceptions of policy features. The results show that the variables in both the individual psychological perception and social contextual perception dimensions have no significant effect on carbon tax, however, be important constructure in carbon trading; in the policy characteristics perception dimension, both variables have a significant positive effect on both carbon tax and carbon trading, and are also the strongest predictors of policy support for carbon policies. Further evidence suggests that future policies could be more acceptable to residents by strengthening their environmental values, social norms can further arouse residents’ social responsibility to care about climate, and whether the policy is effective or fair to help residents realize the importance of the policy as well as the need for their participation and willingness to dedicate themselves to the mitigation of climate change.

Telecommunications markets have a giant impact on countries’ economies. An example of this is the great potential offered by the internet service, which allows growth in various aspects such as productivity, education, health, and connectivity. A few companies dominate telecommunications markets, so there is a high market concentrations risk. In that sense, the state has to generate strong regulation in the sector. Models for measuring competition in telecommunications markets allow the state to monitor the concentration performance in these markets. The prediction of competition in the telecommunications market based on artificial intelligence techniques would allow the state to anticipate the necessary controls to regulate the market and avoid monopolies and oligopolies. This work’s added value and the main objective is to measure the current concentration level in the Colombian telecommunications market, this allows for competitive analysis in order to propose effective strategies and methodologies to improve competition in the future of Colombian telecommunications services operators. The main result obtained in the research is the existence of concentration in the Colombian telecommunications market.

The question of whether legal gun ownership is a positive security factor in the Czech Republic is subject to expert debate and depends on several factors, including available crime data, public attitudes, and the legal framework. Some argue that legal gun ownership can dissuade criminals because they know victims may be armed. Many advocates argue that the right to own guns is a fundamental right that should be protected. Sometimes, it is difficult to clearly demonstrate that legal gun ownership directly contributes to crime reduction. Statistical data can be interpreted in different ways. In contrast, the presence of guns can in some situations escalate conflicts that could otherwise be resolved nonviolently. In the Czech Republic, legal gun ownership is relatively strictly regulated. Citizens must meet the conditions established by law, including criminal integrity and passing a theoretical-practical examination of professional competence. This regulation aims to ensure that only responsible and qualified individuals own guns. Therefore, the presented article discusses legal gun ownership as an internal factor of state security. Using statistical data, it analyses the amount of violent crime committed with firearms in relation to the possibility of holding and carrying a gun in the conditions of the Czech Republic and in selected EU countries. Furthermore, with the help of a questionnaire survey, it identifies that legal gun ownership can be considered a positive safety factor in certain situations, if it is associated with strict regulation and a responsible attitude of gun owners. The resulting effect on security depends on a combination of legal frameworks, gun culture, and effective law enforcement.

The article examines the role of electronic arbitration in settling commercial disputes. The article relies on the analytical approach to study legal texts and the comparative approach to examine the rules of international law and national laws in the field of electronic arbitration. In addition, the article discusses the concept of electronic arbitration and its distinction from traditional forms of arbitration. The article also explains the legal provisions related to it, especially those related to electronic arbitration agreements. Finally, the article explains the challenges related to its implementation how to take advantage of its benefits.

The carbon footprint, which measures greenhouse gas emissions, is a good environmental indicator for choosing the best sustainable mode of transportation. The available emission factors depend heavily on the calculation methodology and are hardly comparable. The minimum and maximum scenarios are one way of making the results comparable. The best sustainable passenger transport modes between Rijeka and Split were investigated and compared by calculating the minimum and maximum available emission factors. The study aims to select the best sustainable mode of transport on the chosen route and to support the decision-making process regarding the electrification of the Lika railroad, which partially connects the two cities. In the minimum scenario, ferry transport without vehicles was the best choice when the transportation time factor was not relevant, and electric rail transport when it was. In the maximum scenario, the electric train and the ferry with vehicles were equally good choices. Road transportation between cities was not competitive at all. The comparison of the carbon footprint based on minimum and maximum scenarios gives a clear insight into the ratio of greenhouse gas emissions from vehicles in passenger transport. It supports the electrification of the Lika railroad as the best sustainable transport solution on the route studied.