A problem in post-harvest of avocado (Persea americana Mill.) is the heterogeneity in fruit ripening, due to differences in the time of fruit set and the inability to ripen on the tree, a situation that causes inconsistencies in quality and differences in the response to preservation and processing technologies. In postharvest, the application of ethylene gas in hermetic chambers has been used to advance ripening; however, the use of ethylene releasers in liquid form (ethephon) has been proposed as an alternative, mainly for the treatment of low volumes of fruit. The present work was carried out in the production zone of Salvador Escalante (Michoacán, Mexico) with the objective of evaluating the effect of the application of two concentrations of ethephon on the time and homogenization of fruit ripening of avocado cultivars (cv.) Hass and Méndez. Fruits with 23.4% (cv. Hass) and 24% (cv. Méndez) of dry matter were harvested; one group was immersed in a solution of ethephon 500 mg/L and the other in 1,000 mg/L, both for 5 minutes; the treated fruits plus a control were stored at 20 °C for 11 days. Changes in respiration, ethylene production, weight loss, firmness, epicarp and pulp color, total phenol, chlorophyll and total carotenoid concentrations were evaluated. The results showed that ethephon doses of 1,000 mg/L in cv. Hass and 500 mg/L in cv. Méndez presented a ripening process 2 days earlier than the control.