Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.

Indonesia ranks as the second-largest source of plastic garbage in marine areas, behind China. This is a critical problem that emphasises the need for synergistic endeavors to safeguard the long-term viability of marine ecosystems. The objective of this work is to examine the implementation of the Penta Helix model in the management of marine plastic trash. For this purpose, a Systematic Literature Review (SLR) was carried out, utilizing scholarly papers sourced from the Science Direct, Scopus, and Web of Science databases. The analysis centred on evaluating the Penta Helix model as a cooperative framework for tackling plastic waste management in the marine environments of Indonesia and China. The results suggest that the Penta Helix methodology successfully enables the amalgamation of many interests and resources, making a valuable contribution to the mitigation of plastic pollution in the waters of both nations. In order to advance a more comprehensive and sustainable approach to plastic waste management, this multidisciplinary plan brings together stakeholders from government, academia, business, civil society, and the media. Under this framework, the government is responsible for formulating laws, guidelines, and programs to decrease the use of disposable plastics and improve waste management infrastructure, all while guaranteeing adherence to environmental constraints. Simultaneously, the industrial and academic sectors are responsible for creating sustainable technology and pioneering business strategies, while civil society, in collaboration with the media, has a crucial role in increasing public consciousness regarding the destructive effects of plastic trash. This comprehensive strategy emphasizes the need of synergistic endeavors in tackling the intricate issues of marine plastic contamination.

Plastic products are items that we use every day around us, and their replacement speed are very fast, so that to recycle waste plastic has become the focus of environmental problems. This study has proposed an optimized circular design for the recycle plant of waste plastic, therefore, and our proposed strategy is to build a new tertiary recycling plant to reduce the total generation amount of the derived solid plastic waste from ordinary and secondary recycling plants and the semi-finished products from secondary recycling plant. Results obtained from a real recycle plant has showed that to recycle the tertiary waste plastic in a tertiary recycling plant, the finished products produced from a secondary recycling plant accounts about 27% of ordinary waste plastic, and the semi-finished products that mainly is scrap hardware accounts about 1% of ordinary waste plastic. Other derived solid plastic waste accounts for 6% of ordinary plastic waste. Therefore, if the ordinary, secondary and tertiary recycle plant can be set all-in-one, it can reduce the total generation amount of derived solid plastic waste from 34% to 6%, without and with a tertiary recycling plant, respectively. It can also increase the operating income of the secondary recycle plant and the investment willingness of the new tertiary recycle plant.

The urgency of ecological problems has become increasingly complex, so responses from diverse parties are needed, including in the context of ecological citizenship. The general hypothesis proposed in this research is that the problem of climate change has an influence on the high level of attention of the global community, including academics, to environmental issues related to the active role of citizens demanding environmental justice and sustainable development. This study aims to explore globally published documents to provide an in-depth discussion concerning ecological citizenship. Bibliometric analysis was employed from the Scopus database. The main findings confirm the significant contribution of ecological citizenship in shaping global understanding of the role of individuals in maintaining environmental sustainability. The research theme mapping shows the diversity of issues that have been explored, with particular emphasis on environmental education and social justice, providing a basis for recommendations for future research. In particular, environmental education has been recognized as a critical element in shaping society’s understanding of environmental issues, while social justice underscores the importance of fair distribution and critical analysis of inequality in social and ecological contexts. Future research recommendations include the exploration of effective strategies in promoting the concept of ecological citizenship, developing a holistic environmental education curriculum, and more active research in the context of social justice in various regions, including Asia. This bibliometric analysis is expected to contribute substantially to formulating policies and practical actions that support the vision of inclusive ecological citizenship, which positively impacts overcoming global environmental challenges.

Humanity is currently facing several global problems, such as global warming, air pollution, water pollution, deforestation, desertification, and land degradation, which are connected to the consequences of negative human activity. One of the possible and effective institutional tools for environmental protection is the environmental education of the general population. It is a relatively well-known and used environmental protection policy tool that governments of all developed countries have in their instrument mix. This qualitative analysis assigned itself the task of investigating whether the ability of environmental education can be affected by certain neuropsychological diseases in addition to thinking about the psychology of environmental education at large. To fulfill this main task, the authors asked themselves the following research questions: 1st—Is pedagogical psychology identical and applicable in the case of environmental education? And 2nd—What effect do some neuropsychological disorders have on the ability of environmental education? Based on the study, analysis, selection, and comparison of current professional scientific works obtained from the research activities of current researches on this topic, it is possible to accept the premise that the psychology of environmental education is basically the same as the general psychology of education and that neuropsychological diseases do indeed affect the ability of environmental education similarly to scholarly education. The main benefit of this qualitative review is the originality of the survey. There are no relevant and credible publications on the chosen topic, i.e., on the influence of selected neuropsychological diseases on the ability of environmental education of the population, to be found in the representative databases. Due to the importance of environmental education of the population, as one of the basic tools of environmental protection, the knowledge gained can gradually be incorporated into the politics, psychology, and didactics of education, to improve the technique of environmental education.