Online community facilitates firm-consumer and consumer-consumer interactions for value co-creation. This study explores the relationship between social capital of online community users and community value co-creation in the context of the Xiaomi community. In the study, the forms of value co-creation are differentiated into two forms: initiated value co-creation and participatory value co-creation, and the effects of different types of online community users’ social capital on the forms of value co-creation in which they participate are empirically examined, and the results find that: structural capital has a significant positive effect on initiated value co-creation, while the effect on participatory value co-creation is insignificant; cognitive capital has a significant positive effect on both initiated value co-creation and participatory value co-creation; and cognitive capital has a significant positive effect on both initiated value co-creation and participatory value co-creation. In this context, the present study contributes to a deeper comprehension of the interplay between social capital and models of value co-creation.
This article aims to measure and identify the factors influencing the decision to use Chatbot in e-banking services for GenZ customers in Vietnam through 292 customers. Testing methods: Cronbach’s Alpha trust factor, EFA discovery factor analysis, and regression analysis have shown that 07 factors directly affect GenZ’s decision to use Chatbot. Those factors include (1) Customer attitude; (2) Useful perception; (3) Perception of ease of use; (4) Behavioral control perception; (5) Risk perception; (6) Subjective norms and (7) Trust. On that basis, the article has set out management implications for Vietnamese commercial banks to approach and increase the decision of customers aged 18–24 years in Vietnam.
This study explores the influence of digital technologies, including media, on pre-service teachers’ interactions and engagement patterns. It underscores the significance of promoting digital competence to empower pre-service teachers to navigate the digital world responsibly, make informed decisions, and enhance their digital experiences. The objective is to identify key themes and categories in research studies related to pre-service teachers’ digital competence and skill preparations. Conducting a systematic literature review, we searched databases such as SCOPUS, ScienceDirect, and Taylor & Francis, including forty-three articles in the dataset. Applying qualitative content analysis, we identified four major themes: digital literacy, digital competencies, digital skills, and digital thinking. Within each theme, categories and their frequencies were examined. Preliminary findings reveal a growing prevalence of digital competence and literacy articles between 2019 and 2024. The paper concludes by offering recommendations for further research and implementations, with specific criteria used for article selection detailed in the paper. A digital literacy policy for teacher education preparedness is included.
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