Based on Landsat–7ETM + images of 2007 and 2012 and Landsat–8 images of 2018, this study took Fuyang City, Anhui Province (Yingzhou District, Yingdong District, Yingquan District) as the research object, and made a quantitative analysis of land use/cover change in Fuyang City from 2007 to 2018 with the Environment for Visualizing Images (ENVI) software. According to the data of land use types in three phases, the article analyzes the development trend of various land use types and the main reasons for the changes of land use, which provides a certain basis for the urban planning and environmental construction of Fuyang City. The results show that with the rapid economic development and continuous improvement of the urbanization level in Fuyang City during 11 years, the area of various land types in the study area has changed greatly. The area of construction land area changed by 448.27 km², with an increase of 543.57%; the area of arable land changed by 597.52 km², with a decrease of 34.74%; the area of bare land changed by 26.00 km², with a decrease of 80.68%. The changes were closely related to the rapid economic and social development in the study area. Under the influence of environmental protection policies and environmental awareness, the area of forest land changed by 85.00 km², with an increase of 97.58%; the water area changed by 84.35 km², with an increase of 201.39%.

To deal with problems of traditional geographic information collection, such as low real-time, poor authenticity of the data, and unclear description of detailed areas, a design scheme of remote sensing-based geographic information system is proposed. The system mainly consists of information collection, imaging processing, data storage management, scene control and data transmission module. By use of remote sensing technology, the reflected and radiated electromagnetic waves of the target area are collected from a long distance to form an image, and the hue–intensity–saturation (HIS) transformation method is used to enhance the image definition. Weighted fusion algorithm is adopted to process the details of the image. The spatial database stores and manages the text and image data respectively, and establishes the attribute self-correlation mechanism to render the ground objects in the picture with SketchUp software. Finally, using RS422 protocol to transmit information can achieve the effect of multi-purpose, and enhance the anti-interference of the system. The experimental results show that the practical experience of the proposed system is excellent, the geographic information image presented is clear, and the edge details are clearly visible, which can provide users with effective geographic information data.

The study investigates the impact of artificial intelligence (AI)-powered chatbots on brand dynamics within the banking sector, focusing on the interrelationships between AI implementation and key brand dimensions, including awareness, equity, image, and loyalty. Using structural equation modeling (SEM) analysis on data collected from 520 banking customers, the study tests eight hypotheses to explore the direct and indirect effects of AI-driven interactions on brand development. The findings reveal that AI chatbots significantly enhance brand awareness in banking services, demonstrating moderate positive effects on both brand equity and brand image. Notably, while brand awareness exerts a strong influence on brand image, it does not have a significant direct effect on brand loyalty. Instead, the study shows that brand loyalty is primarily developed through the mediating effects of brand equity and image, with brand image exerting a particularly strong influence on brand equity. For banking practitioners, these insights suggest a need to integrate AI chatbots within a comprehensive brand strategy that merges technological innovation with traditional relationship-building approaches. Limitations of the study and potential directions for future research are also discussed, providing avenues for further exploration of AI’s role in brand management.