This study explores the integration of data mining, customer relationship management (CRM), and strategic management to enhance the understanding of customer behavior and drive revenue growth. The main goal is the use of application of data mining techniques in customer analytics, focusing on the Extended RFM (Recency, Frequency, Monetary Value and count day) model within the context of online retailing. The Extended RFM model enhances traditional RFM analysis by incorporating customer demographics and psychographics to segment customers more effectively based on their purchasing patterns. The study further investigates the integration of the BCG (Boston Consulting Group) matrix with the Extended RFM model to provide a strategic view of customer purchase behavior in product portfolio management. By analyzing online retail customer data, this research identifies distinct customer segments and their preferences, which can inform targeted marketing strategies and personalized customer experiences. The integration of the BCG matrix allows for a nuanced understanding of which segments are inclined to purchase from different categories such as “stars” or “cash cows,” enabling businesses to align marketing efforts with customer tendencies. The findings suggest that leveraging the Extended RFM model in conjunction with the BCG matrix can lead to increased customer satisfaction, loyalty, and informed decision-making for product development and resource allocation, thereby driving growth in the competitive online retail sector. The findings are expected to contribute to the field of Infrastructure Finance by providing actionable insights for firms to refine their strategic policies in CRM.
This study aims at analyzing the consumers’ perception towards online purchasing bakery goods on subjective norm (SN), computer self-efficacy (CSE), and technology acceptance model (TAM). Convenience sampling was used and the final sample of respondents was made of 344 participants, with an effective recovery rate of 96%, who bought bakery goods on the LINE social platform in Nantou County. Descriptive statistics, confirmatory factor analysis, and SEM structural equation model were used to test the research hypothesis. The results show that after adding external variables to the technology acceptance model (TAM), the application of purchasing bakery goods online is significant; the consumers’ behavior of purchasing bakery goods online, subjective norm (SN), computer self-efficacy (CSE), and technology acceptance model (TAM) have cause-and-effect relationships. This research concludes that it is easy, helpful, and worthy to use the Internet to buy bakery goods.
Land use as for human-circumstance interaction is as we all know changed the global land surface sharply and continuously. Farmland abandonment is the phenomenon of going extreme of marginal of land use, which exert positive and negative impacts on our living circumstances. In order to map the extent of farmland abandonment of Zhejiang Province, we try to use the geo-big data analysis platform to perform the massive data preprocessing and map the extent of farmland abandonment of the study area based on multi-source land use and land cover data. Then we execute landscape pattern analysis using landscape pattern analysis software and spatial auto-correlation (Moran's I) analysis based on ArcGIS and Fragstats software. We found that the area of farmland is about 16.32% on account of all land use types, which is 1.89104 km2. While the whole area of FA is 1.72 × 108 m2, and the farmland abandonment ratio is 1.65%. AF's area is about 1.95 × 109 m2, and the continuous cultivation ratio is 18.69%. The landscape fragmentation, landscape aggregation and landscape diversity of FA, AF and FL are different. At the same time, the spatial auto-correlation of FA and AF are dominant high congregation and low discrete. At last, we compared our calculated results with the existed research results which demonstrate our research does scientific convincible. We also make futural prospects prediction and show the research deficiency as well as bring out some policy implications based on our research, which means build proper land use management regulation and decrease the farmland abandonment on account of the premise of suitable land use policies.
It is proposed to use angular descriptors (in polar and Euler coordinates or quaternions), as well as radiation patterns of many variables, in HF radiofrequency and microwave thermal analysis of anisotropic systems.
A fresh interest has been accorded to metal iodides due to their fascinating physicochemical properties such as high ionic conductivity, variable optical properties, and high thermal stabilities in making micro and macro devices. Breakthroughs in cathodic preparation and metallization of metal iodides revealed new opportunities for using these compounds in various fields, especially in energy conversion and materials with luminescent and sensory properties. In energy storage metal iodides are being looked at due to their potential to enhance battery performance, in optoelectronics the property of the metal iodides is available to create efficient LEDs and solar cells. Further, their application in sensing devices, especially in environmental and medical monitoring has been quite mentioned due to their response towards environmental changes such as heat or light. Nevertheless, some challenges are still in question, including material stability, scale-up opportunities, and compatibility with other technologies. This work highlights the groundbreaking potential of metal iodide-based nanomaterials, emphasizing their transformative role in innovation and their promise for future advancements.
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