Artificial intelligence (AI) has rapidly evolved, transforming industries and addressing societal challenges across sectors such as healthcare and education. This study provides a state-of-the-art overview of AI research up to 2023 through a bibliometric analysis of the 50 most influential papers, identified using Scopus citation metrics. The selected works, averaging 74 citations each, encompass original research, reviews, and editorials, demonstrating a diversity of impactful contributions. Over 300 contributing authors and significant international collaboration highlight AI’s global and multidisciplinary nature. Our analysis reveals that research is concentrated in core journals, as described by Bradford’s Law, with leading contributions from institutions in the United States, China, Canada, the United Kingdom, and Australia. Trends in authorship underscore the growing role of generative AI systems in advancing knowledge dissemination. The findings illustrate AI’s transformative potential in practical applications, such as enabling early disease detection and precision medicine in healthcare and fostering adaptive learning systems and accessibility in education. By examining the dynamics of collaboration, geographic productivity, and institutional influence, this study sheds light on the innovation drivers shaping the AI field. The results emphasize the need for responsible AI development to maximize societal benefits and mitigate risks. This research provides an evidence-based understanding of AI’s progress and sets the stage for future advancements. It aims to inform stakeholders and contribute to the ongoing scientific discourse, offering insights into AI’s impact at a time of unprecedented global interest and investment.

In the process of global economy, in the face of increasing business competition, it is more difficult than ever for brands to approach consumers and persuade them to consume. In the commercial environment, the competition between enterprises is essentially the competition of brands, and the competition of brands must first carry out the competition of brand image. Brand image carries the mission of information dissemination and value creation and plays an important role in business behavior. How to improve customer purchase intention by optimizing brand image and greatly promote the development of business through brand image is the purpose of this study. The construction and application of brand image not only covers all the characteristics of the brand, but also the focus of consumers’ attention when choosing brands and products. This paper comprehensively uses the systematic theories and methods of art design, marketing and consumer psychology and behavior as support, and adopts research methods such as literature data to explore and study the field of brand image. This study finds that customer perception of brand image directly affects customer purchase intention. At present, there are relatively few researches on how brand image can empower business. Through the study of “optimizing brand image to improve customer purchase intention”, this paper focuses on the direction of brand image empowering business, broadens the research breadth and depth in the field of brand image, and enrichis the research achievements in the field of brand image.

The process of digitalization within the realm of tourism is not merely a trend but rather a significant catalyst that is rapidly propelling the comprehensive transformation of the tourism industry into a new era of technological advancement. This intricate process fundamentally involves the seamless integration and application of cutting-edge digital technologies across various tourism-related activities and services. The advent of innovative solutions that harness the immense capabilities of artificial intelligence, the analytical power of big data, the security features of blockchain, and the interconnectedness provided by the Internet of Things primarily serves to enhance the overall quality of services offered, optimize pricing strategies to align with market demands, and improve risk management protocols within the industry. This paper methods uses 100 Scopus indexed papers about Smart Tourism Development in Kazakhstan. It is imperative to underscore the fact that the ongoing digitalization process, while offering numerous advantages, simultaneously imposes rigorous new requirements concerning the qualifications and competencies of staff members, as well as the paramount importance of data security measures and the protection of consumer rights in the digital environment. The effective management of this digital transformation necessitates a holistic and integrated approach that encompasses not only the development of robust infrastructure but also the enhancement of digital literacy among employees and the establishment of a dynamic and innovative ecosystem that encourages creativity and adaptability.