This study examines the rapid convergence of the tourism industry with other sectors, driven by the expanding experience economy. A conceptual model was introduced encompassing industry convergence patterns, paths, and effects to assess this convergence’s effectiveness. Using a survey of 392 tourists in Macau, these findings reveal that the tourism industry convergence path and mode positively influence the convergence effect, thereby shaping tourists’ perceived value. Moreover, this study identifies that convergence mode and effect mediate the relationship between the tourism industry convergence path and perceived value. This study validates the efficacy of industrial convergence paths and models in fostering regional industry convergence within the tourism sector. Additionally, it contributes a theoretical framework for evaluating industry convergence effects at a micro level, enhancing both the theoretical understanding and practical applications of Macao’s tourism industry and industrial convergence theory.

In our study, we examined 11 designated tourist destinations in Hungary, which can also be interpreted as tourism products including services, infrastructure and attractions. The National Tourism Development Strategy (NTS) also puts a strong emphasis on digitalisation, as it is an unstoppable process with a significant impact on tourism, thanks to globalisation, increasing competition, accelerating information flows and the dominant paradigm shifts on the demand and supply side. We used both qualitative and quantitative methods in our primary research. First, we conducted in-depth interviews with several important tourism service providers in Hungary on the topic of the digitalisation of tourism. A professional questionnaire, addressed to the offices responsible for destination management was distributed in the designated tourist destinations in Hungary in order to get a more comprehensive picture of the attitudes towards digitalisation in the regions under study. In the course of our work, we managed to classify the destinations into three distinctly different clusters. Our hypothesis—that the higher the digitalisation of a tourist destination is, the higher the average length of stay—was partially confirmed by calculating the regional value of the digitalisation, logistic regression analysis, slope and the individual factor categories.

One of Indonesia’s main characteristics of tourism development is maritime tourism, which is synonymous with archipelagic countries. The diversity of maritime tourism offered by Indonesia will never end, so it needs to be considered more carefully and used relevantly to create sustainable tourism in Indonesia that provides broad benefits for the country. Many maritime tourism locations in Indonesia are beautiful but require more active promotion. The level of security and terrorism issues are a requirement that the government must consider. The novelty of this research describes the potential ecotourism development in the town of Makassar that stakeholders should consider in the formation of tourism policy. The research locations are in Makassar City, Samalona Island, Langkai Island, and Lanjukang Island. Ecotourism developed in the coastal areas of Makassar City, especially in Samalona, Lanjukang, and Langkai Islands, produces superior objects that collaborate elements of nature and society as the main attraction in the long term. Therefore, local governments need to strengthen monitoring of regional geopolitical developments in order to avoid security and terrorism problems that might cause inconvenience to tourists.

The Hungarian tourism and hospitality industry has faced serious challenges in recent years. The tourism and hospitality sector has been confronted with severe challenges in recent years. Even after the end of the pandemic, the industry has not seen the expected recovery, as rising inflation, declining discretionary income and a lack of foreign tourists have further hampered the industry. The hotel market in Budapest in particular has been significantly affected by these developments. Despite the difficulties, investors continue to see opportunities in the market. One example is the purchase by a group of real estate investors of an under-utilised leisure centre in District VII, which they intend to convert into a hotel. Our study is part of this project and its primary objective is to define the parameters of the future hotel and analyse the market opportunities and challenges. Our research focuses on the hotel market in Budapest and uses methods such as benchmarking, STEEP and SWOT analyses, as well as four in-depth interviews with key players in the market. The benchmarking examined the operations of hotels in the capital, while the in-depth interviews provided practical experience and insider perspectives. On the basis of the interviews and analyses, the study identifies possible directions for improvement and factors for competitive advantage.

The tourism sector in the Aseer region of Saudi Arabia is experiencing significant growth and development, aligning with the country’s Vision 2030 strategic framework. However, rapid growth can lead to strategic drift if not managed with vigilance. This study aims to examine the role of strategic vigilance in reducing strategic drift in the tourism sector. The study employs a quantitative approach, utilizing a questionnaire distributed to a sample of 220 staff and directors from the tourism sector. The questionnaire measures the level of strategic vigilance and the level of strategic drift. The study hypothesizes a statistically significant positive relationship between strategic vigilance and reducing strategic drift. Data analysis involves exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. The findings are expected to provide insights into the effectiveness of strategic vigilance in mitigating strategic drift and offer recommendations for enhancing the tourism sector’s resilience and adaptability to accelerated environmental changes.