This empirical paper investigates the impact of green brand knowledge, green trust, and social responsibility on consumer purchase intentions within the developing nation of Pakistan. By highlighting the importance of these factors in influencing consumer behavior towards environmentally friendly products, the study aims to address the pressing need to mitigate environmental pollutants. Employing a quantitative research methodology, the study utilizes a questionnaire survey adapted from previous research to gather data. Regression analysis reveals significant and positive relationships between green brand knowledge, green trust, social responsibility, and consumer purchase intentions. Notably, green brand knowledge emerges as the most influential factor in shaping purchase intentions. This study contributes to the existing literature by providing insights into the dynamics of consumer behavior in a developing country context and offers practical implications for managers and decision-makers seeking to align organizational goals with consumer preferences for green brands. The findings underscore the importance of integrating environmental considerations into marketing strategies to meet consumer demand for sustainable products and foster environmental stewardship.
Climate change is a pressing global challenge that requires immediate action. To address this issue effectively, it is essential to engage and empower the younger generation who will shape the future. This abstract presents the experience of Mohamed Bin Zayed University for Humanities (MBZUH) in UAE in promoting climate action through youth empowerment and environmental education.MBZUH has recognized the significance of incorporating environmental education into its curriculum to foster a generation of environmentally conscious individuals. Through a multidimensional approach, the university has developed innovative strategies to empower students, enabling them to become active participants in addressing climate change. These strategies encompass both formal and informal education, leveraging various platforms and partnerships to create a comprehensive learning environment.This study delves into the initiatives undertaken by MBZUH to empower youth in climate action. It explores the incorporation of environmental education across disciplines, integrating sustainability principles into existing courses, and offering specialized programs focused on environmental science and climate studies. Additionally, it highlights the university's efforts in promoting hands-on learning experiences, such as field trips, research projects, and community engagement, to deepen students' understanding of climate issues and inspire practical action.Furthermore, the study examines the role of MBZUH's collaboration with local and international organizations, governmental bodies, and the wider community in fostering youth empowerment and climate action. It showcases successful partnerships that have resulted in impactful initiatives, including awareness campaigns, capacity-building workshops, and youth-led environmental projects.By sharing the experience of MBZUH, this study aims to provide valuable insights and best practices for promoting climate action through youth empowerment and environmental education. It underscores the importance of empowering the next generation with the knowledge, skills, and motivation to become effective agents of change in addressing climate challenges.
This study is about the influence of ethical leadership in both employees wellbeing and employee performance in Egypt’s tourism industry. Besides, it examines the indirect effect of ethical leadership on performance through its influence on the well-being of employees. The research was based on a quantitative research method and the surveys were self-administered, distributed and collected from a random sample of the employees of the Tourism companies. Analysis of 515 valid responses using structural equation modeling (SEM) unveiled several key findings: Ethical leadership is the main reason why both employee well-being and performance are significantly increased, and the fact that employee well-being is also the main reason for the improvement of performance. In addition, the employee well-being plays the role of the bridge between the ethical leadership and the performance. These insights are of great help for the decision-makers in the crafting of the effective leadership strategies that will lead to the creation of the thriving and high-performed work environments in Egyptian tourism sector.
This research aims to determine and analyze the extent of the influence of community empowerment and sustainability-oriented innovation on sustainable performance through coworking spaces in the city of Bandung. To achieve the research objectives, a deductive approach is employed, intending to test a hypothesis to strengthen or reject existing hypotheses. Therefore, this research is also categorized as explanatory research. The research method used is the survey research method. The research sample is determined based on proportional stratified random sampling. This study focuses on business groups in coworking spaces in the 28 districts of Bandung City, with a total of 408 business operators. The sample selected consists of 208 business operators. Based on the research results, several conclusions are drawn, as follows: (1) Community empowerment has a significantly positive influence on sustainability performance, with a contribution of 84.5%; (2) Sustainability-oriented innovation has a significantly positive influence on sustainability performance, with a contribution of 69.2%; (3) Community empowerment has a significantly positive influence on Coworking Space, with a contribution of 93.6%; (4) Sustainability-oriented innovation has a significantly positive influence on Coworking Space, with a contribution of 36%; (5) Community empowerment has a significantly positive influence on sustainability-oriented innovation, with a contribution of 90.6%; (6) Coworking Space has a significantly positive influence on sustainability performance, with a contribution of 34%; (7) Community empowerment has a significantly positive influence on sustainability performance through Coworking Space, with a contribution of 20.7%; and (8) Sustainability oriented innovation has a significantly positive influence on sustainability performance through Coworking Space, with a contribution of 12.2%.
This study aims to underscore the relevance of pre-existing resilience experiences within communities affected by socio-political violence in Colombia, particularly in the context of developing effective risk management practices and enriching the CBDM model. This research employs a qualitative design, incorporating a multiple case study approach, which integrates a comprehensive literature review, in-depth interviews, and focus groups conducted in two Colombian communities, namely Salgar and La Primavera. The community of La Primavera effectively harnessed community empowerment and social support practices to confront socio-political violence, which evolved into a form of social capital that could be leveraged to address disaster risks. Conversely, in Salgar, individual and familial coping strategies took precedence. It is concluded that bolstering citizen participation in disaster risk management in both communities and governmental support for community projects aimed at reducing vulnerability is imperative. This study reveals that capabilities developed through coping with the humanitarian consequences of armed conflict, such as community empowerment and practices of solidarity and social support, can enhance community resilience in the face of disasters.
This paper aims to advance the knowledge in the domain of youth entrepreneurship and empowerment in the United Arab Emirates (UAE). The rationale is to address the gap in knowledge on entrepreneurship and youth empowerment in the UAE by analyzing strategies and initiatives that support empowering millennials to achieve sustainable development, with the aim of promoting youth entrepreneurship and supporting sustainable economic development. The primary research question guiding this study is: “What strategies and initiatives in the UAE foster the empowerment of the millennial generation for sustainable development?” This study relies on a mixed methodology that combines a descriptive approach, content analysis, and data meta-analysis, with the aim of exploring the relationship between youth entrepreneurship and sustainable development in the United Arab Emirates. with a focus on the future sustainability leaders (FSL) program. While the FSL program demonstrates its significance in promoting youth entrepreneurship and empowerment, it also reveals certain limitations in its design and implementation that may hinder sustainable economic development. To address these challenges and support youth entrepreneurship, the paper proposes three essential action-oriented approaches: promoting participatory diversity and engagement, managing entrepreneurship drivers, and ensuring access to essential support mechanisms. These recommendations are intended to guide multilateral agencies, voluntary sectors, and private entities in the UAE in designing, evaluating, and implementing effective youth entrepreneurship programs. This paper underscores the importance of continued discourse and critical input to refine existing theories and establish a normative framework for youth entrepreneurship and empowerment. Such efforts are crucial for poverty reduction, sustainable development, and the promotion of intergenerational equity.
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