The Hungarian tourism and hospitality industry has faced serious challenges in recent years. The tourism and hospitality sector has been confronted with severe challenges in recent years. Even after the end of the pandemic, the industry has not seen the expected recovery, as rising inflation, declining discretionary income and a lack of foreign tourists have further hampered the industry. The hotel market in Budapest in particular has been significantly affected by these developments. Despite the difficulties, investors continue to see opportunities in the market. One example is the purchase by a group of real estate investors of an under-utilised leisure centre in District VII, which they intend to convert into a hotel. Our study is part of this project and its primary objective is to define the parameters of the future hotel and analyse the market opportunities and challenges. Our research focuses on the hotel market in Budapest and uses methods such as benchmarking, STEEP and SWOT analyses, as well as four in-depth interviews with key players in the market. The benchmarking examined the operations of hotels in the capital, while the in-depth interviews provided practical experience and insider perspectives. On the basis of the interviews and analyses, the study identifies possible directions for improvement and factors for competitive advantage.

The coronavirus pandemic has reinforced the need for sustainable, smart tourism and local travel, with rural destinations gaining in their popularity and leading to increased potential of smart rural tourism. However, these processes need adjustments to the current trends, incorporating new transformative business concepts and marketing approaches. In this paper we provide real life examples of new marketing approaches, together with new business models within the context of the use of new digital technologies. Via hermeneutic research approach, consisting of the secondary analysis of the addressed subject of smart rural tourism in adversity of the COVID-19 and 6 semi-structured interviews, the importance of technology is underscored in transforming rural tourism to smart rural tourist destinations. The respondents in the interview section were chosen based on their direct involvement in the presented examples and geographical location, i.e. France, Slovenia and Spain, where presented research examples were developed, concretely within European programmes, i.e. Interreg, Horizon and Rural Development Programme (RDP). Interviews were taking place between 2022 and 2023 in person, email or via Zoom. This two-phased study demonstrates that technology is important in transforming rural tourism to smart tourist destinations and that it ushers new approaches that seem particularly useful in applying to rural areas, creating a rural digital innovation ecosystem, which acts as s heuristic rural tourist model that fosters new types of tourism, i.e. smart rural tourism.

The objective of this study is to explore the relationship between changing weather conditions and tourism demand in Thailand across five selected provinces: Chonburi (Pattaya), Surat Thani, Phuket, Chiang Mai, and Bangkok. The annual data used in this study from 2012 to 2022. The estimation method is threshold regression (TR). The results indicate that weather conditions proxied by the Temperature Humidity Index (THI) significantly affect tourism demand in these five provinces. Specifically, changes in weather conditions, such as an increase in temperature, generally result in a decrease in tourism demand. However, the impact of weather conditions varies according to each province’s unique characteristics or highlights. For example, tourism demand in Bangkok is not significantly affected by weather conditions. In contrast, provinces that rely heavily on maritime tourism, such as Chonburi (Pattaya), Phuket, and Surat Thani, are notably affected by weather conditions. When the THI in each province rises beyond a certain threshold, the demand for tourism in these provinces by foreign tourists decreases significantly. Furthermore, economic factors, particularly tourists’ income, significantly impact tourism demand. An increase in the income of foreign tourists is associated with a decrease in tourism in Pattaya. This trend possibly occurs because higher-income tourists tend to upgrade their travel destinations from Pattaya to more upscale locations such as Phuket or Surat Thani. For Thai tourists, an increase in income leads to a decrease in domestic tourism, as higher incomes enable more frequent international travel, thereby reducing tourism in the five provinces. Additionally, the study found that the availability and convenience of accommodation and food services are critical factors influencing tourism demand in all the provinces studied.

The article aims to evaluate the participation of below-poverty-line local community in tourism-related business activity in Himalayan state of Uttarakhand. Further, this article addressed for those who work in the tourism sector. The study employs a mix of methods, including survey data from 500 respondents with a random sampling approach, using Analysis of variance (ANOVA) statistical tools for analysis, other methods were interviews and observations at six tourism sites in Garhwal and four sites in Kumaun. Our findings showed that there has declined in community participation in tourism development, due to the lack of economic benefits obtained in the tourism sector, many believe that the tourism sector does not provide much income growth for them and does not make a significant contribution to the development of their region. Moreover, lack of understanding is considered the basis for community’s inability to play an active role, and lack of stakeholders’ involvement in encouraging them to improve their economy and culture through the tourism sector. Ultimately, this research also underlines the existence of some efforts by tourism travel to encourage public trust, which can help reduce poverty and increase community trust in tourism development in their region.

The recent crisis-filled period has placed a significant burden on various businesses, including in the tourism sector. As a result, the concept of resilience, the flexible ability to resist, has become more and more tangible. This study aims to update the quantitative organizational resilience assessment scale of Orchiston, Prayag and Brown. The paper analyses a sample of 87 tourism service providers managing attractions, and factor analysis was carried out to identify the factors in order to be able to measure the resilience of tourism service providers. Four factors could be identified: Leadership and Organization, Strategy, Independence, and Internal Identity. These identified factors and the included 14 items mean the key contribution, as a new, updated assessment system.

Tourism plays a crucial role in driving economic development, and there is a growing demand to integrate sustainability into the sector, particularly in the financial practices of governments. This study introduces the Quintessence Sustainable Tourism Public Finances (QSustainableTPF) model, which combines five established financial models commonly used in the tourism industry. The research aims to identify statistically significant relationships between these models and assess their impact on sustainability and financial performance in tourism. A quantitative methodology was employed, with data collected from financial reports and budget documents of both local and central governments, along with a survey of 2099 citizens and visitors conducted during the 2023–2024 period. Statistical analysis was performed using SPSS and AMOS, incorporating exploratory factor analysis (EFA), reliability testing using Cronbach’s alpha, and confirmatory factor analysis (CFA). The findings underscore the essential role of public finance in supporting tourism sustainability, particularly through transparent budgetary practices, efficient allocation of resources, and targeted investment in local tourism initiatives. The analysis reveals key insights into the benefits of financial transparency, citizen-centred budgeting, and the promotion of innovation in tourism finance. The interconnectedness of the five models highlights the importance of responsible public financial management in fostering tourism growth, enhancing investment, and ensuring long-term financial sustainability in the sector. The study offers practical implications for policymakers, advocating for the adoption of transparent and innovative financial practices to boost tourism development. It also recommends further research to broaden the scope across different regions, integrating additional public finance dimensions to strengthen sustainable tourism growth.