This paper applies Nida's dynamic equivalence theory to the appreciation of Hardy's masterpiece Tess of the D 'Urbervilles, discusses the translation of the meaning and spirit of the source text in terms of dialects, idioms and annotations from the perspective of functional equivalence theory, and further explores whether the spirit and value felt by the readers of the target text is dynamically equivalent to that felt by the readers of the source text. Finally, this paper shows the clever application of this theory and the determination to promote cultural exchange through Tess of the D 'Urbervilles.
China’s annual government work report (GWR) contains terms with Chinese characteristics (TCC), reflecting unique policy frameworks. Translating these terms into English poses significant challenges due to cultural disparities between China and the West. This paper examines the English translation methods used for such terms, using the 2020 GWR as a case study, aiming to provide valuable insights for future translation practices.
In the Fourth Industrial Revolution (4IR) era, the rapid digitalisation of services poses both opportunities and challenges for the banking sector. This study addresses how adopting artificial intelligence (AI) and online and mobile banking advancements can influence customer satisfaction, particularly in Kaduna State, Nigeria. Despite significant investments in AI and digital banking technologies, banks often struggle to align these innovations with customer expectations and satisfaction. Using Structural Equation Modeling (SEM), this research investigates the impact of customer satisfaction with online banking (C_O) on AI integration (I_A) and mobile banking convenience (C_M). The SEM model reveals that customer satisfaction with online banking significantly influences AI integration (path coefficient of 0.40) and mobile banking convenience (path coefficient of 0.68). These results highlight a crucial problem: while technological advancements in banking are growing, their effectiveness is highly dependent on customer satisfaction with existing digital services. The study underscores the need for banks to prioritise enhancing online banking experiences as a strategic lever to improve AI integration and mobile banking convenience. Consequently, the research recommends that Nigerian banks develop comprehensive frameworks to evaluate and optimise their technology integration strategies, ensuring that technological innovations align with customer needs and expectations in the rapidly evolving digital landscape.
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