This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

This paper explores the path to solving India’s economic problems from a Social Keynesian Economics perspective, analyzing the history, current status and prospects of India’s economic development. India should formulate targeted social policies according to the stage of economic development and needs. Improve the institutional mechanism to stimulate the internal dynamics and innovative vitality of the main business entities. India can improve its economic structure and enhance the balance and sustainability of economic growth by accelerating the implementation of the “Make in India” program, strengthening infrastructure construction, supporting agricultural and rural development, and implementing education and health care reforms. Developing consumer credit and increasing consumer demand were also effective means of enhancing economic growth, but further transformation and innovation in the manufacturing sector needed to be promoted.

eGovernment projects are capital intensive and have high probability of failure because of the dynamic and technological laden environment in which they operate. The number of skilled labour and technicalities required are often not available in quantity needed to sustain such project. There is always the need to have in place adequate risk assessment framework to guide the execution and monitoring of eGovernment projects. Several studies have been conducted on the critical success factors relating to risk assessment of eGovernment projects to understand the reasons for the high rate of failure. Therefore, there is need to review these articles and categorize them into different research domain in project risk assessment so as to reveal domain with more or less research and those that need to understand the future research directions in risk assessment for eGovernment projects. Using the positivism paradigm, this study utilized the Systematic Literature Review methodology to collect 147 articles from the following academic databases namely IEEE, Preprints, WorldCat Discovery, ArXiv. Ohio-state University databases, Science Direct, Scopus, ACM, NWU digital library, Usenix, Jise database, Sagepub, MDPI Academia published between 2013 to 2023. Different inclusion and exclusion criteria were applied pruning to 48 articles that were used for the study. The results show the classification of articles in risk assessment for eGovernment projects into those that discusses project analysis, review, framework, maturity and model tools, implementation, and integration, applied methodology and evaluation with the percentage of articles published in each domain with the past 10 years. The various critical success factors that should be considered in the development of a robust risk assessment framework were discussed and future research directions in eGovernment risk assessment were given based on the reviews.

Modern technologies have intensified innovations and necessitated changes in public service processes and operations. Continuous employee learning development (CELD) is one means of the molecule-atom that keep employees motivated and sustain competitiveness. The study explored the efficacy of CELD in relation to modern technology in the South African (SA) public service departments between 2014 to 2023 era. Departments are faced with challenge of equipping their employees with adequate professional and technical skills for both the present and the future in order to deliver specific government priorities. Data for the study were gathered utilizing a qualitative semi-structured e-questionnaire. The study sample consisted of 677 human capital development practitioners from national and provincial government departments in SA. The inefficacy CELD and the inadequacy of technological infrastructure and service delivery can be attributed to the failure by executive management and senior managers to invest in CELD to prepare employees for digital world. It is recommended that departments should use Ruggles’s knowledge management, Kirkpatrick’s training, and Becker and Schultz’s human capital models as sound measurement tools in order to gain a true return on investment. The study adds pragmatic insight into the value of CELD in the new technological environment in public service departments.

Among major global threats to papaya cultivation, papaya ringspot virus (PRSV) is the most challenging one. In the absence of any PRSV resistant commercial papaya cultivar, PRSV management is restricted to minimizing yield losses. ICAR-Indian Agricultural Research Institute, Regional Station, Pune has developed PRSV tolerant dioecious papaya lines, Pune Selection (PS)-1, PS-2, PS-3 and PS-5. Being dioecious these lines have limited acceptability among farmers. Gynodioecious population from these lines were developed and characterized. They are numbered PS-1-1, PS-2-1, PS-3-1 and PS-5-1. These lines were characterized against prevailing commercial gynodioecious cultivar, Red Lady, for five generations. The average plant height of PS-2-1 and PS-5-1 (183 cm) was more than Red Lady (158 cm), however, stem girth of all lines was lesser than Red Lady. The fruiting height of all lines was less than Red Lady (87 cm). Length of the fruiting column of all lines was more than Red Lady (37 cm), except in PS-1-1. Fruit yield of all lines was more than Red Lady (16 kg/plant). Intensity of PRSV infection in Red Lady (48%) was considerably more than all lines. These lines can be used for developing PRSV tolerant gynodioecious papaya variety.