This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, business managers, and owners, totaling 10 participants. The research findings reveal a significant demand for digital marketing skills among MSME entrepreneurs in the manufacturing sector. The top three skills identified as most crucial for enhancement are: (1) communication and marketing information presentation skills; (2) brand building and public relations; and (3) video marketing execution. The study further revealed that the design of the digital marketing course, along with the developed online learning platform, attracted and successfully enrolled 104 MSMEs who participated in the online program. The pre- and post-training assessment results demonstrated a statistically significant difference in test scores, with a mean post-training score of 16.10 ( Mean = 16.10, S.D. = 1.396), representing a notable increase from the pre-training mean score of 6.47 ( Mean = 6.47, S.D. = 3.634) at the 0.05 significance level. Furthermore, the results of the follow-up evaluation on the application of acquired knowledge revealed that the overall level of knowledge and skills application is at its highest, with an average score of 4.64. This indicates that the developed course and online learning platform effectively enhance learners’ knowledge.
Synthetic membranes play a crucial role in a wide range of separation processes, including dialysis, electrodialysis, ultrafiltration, and pervaporation, with growing interest in synthetic emulsion membranes due to their precision, versatility, and ion exchange capabilities. These membranes enable tailored solutions for specific applications, such as water and gas separation, wastewater treatment, and chemical purification, by leveraging their multi-layered structures and customizable properties. Emulsion membrane technology, particularly in pressure-driven methods like reverse osmosis (RO) and nanofiltration (NF), has shown great potential in overcoming traditional challenges, such as fouling and energy inefficiency, by improving filtration efficiency and selectivity. This review explores the latest advancements in emulsion membrane development, their adaptability to various industrial needs, and their contribution to addressing long-standing limitations in membrane separation technologies. The findings underscore the promise of emulsion membranes in advancing industrial processes and highlight their potential for broader applications in water treatment, environmental management, and other key sectors.
More and more scholars are paying attention to the economic and environmental responsibilities undertaken by firms. Firm sustainability has become a hot topic in current research. This article aims to analyze the impact of various dimensions of digital green technology innovation on firm sustainability. The “digital green technology innovation” in this research is a new variable explored based on previous research, and the five dimensions of the variable are created based on the POLE theory. This research uses authoritative Chinese databases to collect data on various dimensions of digital green technology innovation and sustainable development of companies, and uses a fixed effects model for regression analysis. The results indicate that the implementation of various dimensions of digital green technology innovation will promote the firm sustainability. Moreover, in firms with strong profitability, this performance is significantly better than in those with weak profitability.
Small-scale businesses have long been recognized as an important part of economic development and integrating them with industrial parks is both recommended and necessary for long-term success. In line of this, the objective of this study was to investigate the role of IPs entrepreneurial ecosystem in boosting the capabilities of small businesses. Data were collected from 245 small manufacturing business owners via simple random sampling and analysed using multivariate regression analysis. Thus, the ability of small enterprises is positively impacted by the presence of a more robust and appropriate entrepreneurial ecosystem. Similarly, a firm’s resource capabilities are more impacted by the entrepreneurial ecosystem when there is a better link between academia and industry. Furthermore, entrepreneurial skills are found to play a mediating role between the entrepreneurial ecosystem and firms’ technological capabilities. Another finding revealed that managerial expertise significantly mediates entrepreneurial ecosystems and firms’ resource capabilities. This finding suggested that the policymakers, better to formulate policies that encourages small businesses to engage in the industrial parks which results in an inclusive firm’s performance.
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