In the 21st century, brand communication has been significantly transformed through the interaction of users and artificial intelligence (AI), who co-create and recreate texts in digital environments. This evolution challenges traditional disciplines and roles, opening new perspectives for textual production on multiple platforms. The study examines the current state and application of the textual component in brand communication, exploring its disciplinary foundations, rhetorical traces, and research methodologies. To this end, a content analysis of 97 relevant publications from 2000 to 2024 was conducted, selected for their impact on the field of brand communication and following the guidelines established in the PRISMA statement. The results identified three sources of textual creation: Organization, users and algorithms. In addition, persuasion and sentiment take precedence at the rhetorical level, while data mining stands out in message analysis. In conclusion, the advertising text, which previously prevailed in brand communication with corporate authorship, formal prefiguration and a closed entity, now expands in a media and networked context. This text originates from a multiplicity of human and automated sources, overlapping rhetorical phases and fluid textualities. The shift implies a transition from unidirectional communication, characterized by repeated impacts, to multidirectional communication with spiraling trajectories and iterative adjustments. This challenges the boundaries of genres and formats, merging the persuasiveness of rhetoric and the imagination of storytelling. This situation demands commercial policies that integrate new professionals and roles, in partnership with the educational sector, and that address copyright with AI and users.

In Ecuador, although regulations on curricular adaptations are clearly defined, Physical Education teachers face challenges at the micro-curricular level in adapting their classes to meet the needs of students with disabilities, specific learning difficulties, and vulnerable situations. The objective of this study was to analyze the presence and characteristics of specific curricular adaptations for Physical Education on a global scale. A scoping review was conducted following the PRISMA-ScR guidelines, covering studies from the Scopus database. A total of 112 articles were identified, and 16 that met the inclusion criteria were selected. These studies addressed curricular adaptations in Physical Education across five dimensions: teaching methodology, inclusive assessment, access to resources, accessible environments, and learning content, with a focus on students with disabilities. It was concluded that the combination of access adaptations, methodological strategies, and curricular content modifications enhances the inclusion and participation of students with disabilities. Interventions with these simultaneous adaptations achieved levels of satisfaction, self-efficacy, and holistic development, influenced by the geographical and cultural context.

Artificial intelligence (AI) has rapidly evolved, transforming industries and addressing societal challenges across sectors such as healthcare and education. This study provides a state-of-the-art overview of AI research up to 2023 through a bibliometric analysis of the 50 most influential papers, identified using Scopus citation metrics. The selected works, averaging 74 citations each, encompass original research, reviews, and editorials, demonstrating a diversity of impactful contributions. Over 300 contributing authors and significant international collaboration highlight AI’s global and multidisciplinary nature. Our analysis reveals that research is concentrated in core journals, as described by Bradford’s Law, with leading contributions from institutions in the United States, China, Canada, the United Kingdom, and Australia. Trends in authorship underscore the growing role of generative AI systems in advancing knowledge dissemination. The findings illustrate AI’s transformative potential in practical applications, such as enabling early disease detection and precision medicine in healthcare and fostering adaptive learning systems and accessibility in education. By examining the dynamics of collaboration, geographic productivity, and institutional influence, this study sheds light on the innovation drivers shaping the AI field. The results emphasize the need for responsible AI development to maximize societal benefits and mitigate risks. This research provides an evidence-based understanding of AI’s progress and sets the stage for future advancements. It aims to inform stakeholders and contribute to the ongoing scientific discourse, offering insights into AI’s impact at a time of unprecedented global interest and investment.

This study investigates how financial cognitive abilities influence individual investors’ intentions to engage in the stock market, particularly considering the mediating role of financial capability. It seeks to address the gaps in understanding the factors that drive investors’ participation in emerging markets like Pakistan, highlighting the importance of financial knowledge, financial planning, and financial satisfaction and financial capability. Data were collected from 377 individual investors through a self-administered questionnaire using a cross-sectional design and non-probability convenience sampling approach. Results reveal that financial knowledge affects investors’ intentions both directly and indirectly, with financial capability serving as a partial mediator. Financial planning influences intentions indirectly through complete mediation, while financial satisfaction affects intentions in both direct and indirect ways, with partial mediation. The study provides valuable insights for the researchers, individual investors, governmental officials, policymakers, and stock market regulators in context of emerging economies like Pakistan, highlighting key determinants of stock market participation.