The objective of this study is to examine the extent of awareness, intention, and behavior among university students in relation to green marketing. It is recognized that the present cohort of students, as well as future generations, will have a substantial impact on shaping the course of the world. The respondents for this study consisted of university students, and the collected data was subsequently analyzed using SPSS (Statistical Package for Social Sciences) 25 in order to test the stated hypothesis. University students exhibit a comprehensive understanding of green marketing and a conscious inclination toward embracing favorable intentions and behaviors in relation to this domain. The results of this study suggest that there exists a statistically significant and positive correlation between individuals’ level of green awareness and their intention to participate in environmentally friendly consumer practices. Furthermore, it has been observed that the intention of consumers to engage in green practices has a noteworthy influence on their subsequent behavior in terms of adopting environmentally friendly behaviors. The findings obtained from studies on green marketing are of utmost importance in offering valuable guidance and orientation toward a future characterized by heightened environmental awareness and sustainability. The novelty of this study is to provide a lucid comprehension of students’ perceptions about green marketing. Several factors can potentially impact the intention and behavior of environmentally conscious consumers, including personal values, social norms, and economic factors. Additional research is necessary in order to obtain a more thorough comprehension of the complexity of these variables, and how they interact to impact consumer behavior.

This cross-sectional study examines the knowledge, perception, and practice of health professions students and academics in Jordan concerning halal pharmaceuticals. Health professions students and academics from various universities in Jordan were surveyed using a structured questionnaire. Data analysis included descriptive statistics and inferential tests to identify factors affecting knowledge, perception, and practice. Participants had a high level of awareness regarding general halal and haram concepts, but there was relatively lower awareness of the term “halal pharmaceuticals” and detailed information about non-halal ingredients. Knowledge scores varied between students and academics, with academics scoring higher. Participants exhibited positive perceptions, acknowledging the importance of knowledge about halal pharmaceuticals and patients’ rights to inquire about medication sources and ingredients. Concerns were raised about the potential controversy surrounding the topic. This research contributes to understanding the role of halal pharmaceuticals in healthcare, particularly in predominantly Muslim countries. The findings highlight the importance of integrating education on halal pharmaceuticals into healthcare curricula, emphasizing patient-centered care, and addressing cultural and religious sensitivity. There is a need for tailored educational approaches and sensitivity training to bridge the gap between knowledge and practice.

Lifelong learning (LLL) is progressively recognized as a crucial component of personal and professional development, particularly for adult students. As a heavily populated developing country, China requires profound national education reform to support its economic development and maintain its competitive advantage on the global economic stage. The governmental policy endorses the execution of diverse forms of lifelong learning programs to bolster the national education reform. However, implementing such programs can be challenging for all the stakeholders of the programs, especially for adult students. The weaker foundational knowledge and insufficient online learning abilities of adult students particularly highlight the academic challenges they face. This study explores the academic challenges faced by adult learners in a Chinese vocational college’s LLL program. Focusing on ex-soldiers, unemployed individuals, migrant workers, and new professional farmers (aged 22–44), data were collected from 16 adult students via purposive sampling. Semi-structured interviews and document analysis revealed recurring thematic academic challenges. Additionally, the study found that adult student attributes (highest education level, age) significantly influenced the unique academic challenges they encountered. This research provides practical solutions to improve LLL programs and promote successful lifelong learning experiences for adult students. 

The high unemployment rate among university graduates is prompting universities to enhance the business skills of their students. This research aims to holistically explain the role of university support and entrepreneurial resilience in increasing students’ business innovation capabilities. To analyze phenomena and relationships between variables, a quantitative approach using partial least square structural equation modeling (PLS-SEM) was used. This research sample involved 165 student entrepreneurs who are members of the student entrepreneur community in Indonesia. Knowledge management does not significantly impact increasing business innovation capabilities. However, perceived university support and entrepreneurial resilience have been shown to significantly impact business innovation capabilities and strengthen the influence of knowledge management activities on increasing business innovation capabilities. Universities must create policies supporting extracurricular entrepreneurship programs, focusing on building entrepreneurial resilience. This can be achieved through workshops and business incubator initiatives involving partnerships with industry and the entrepreneurial community. This research provides a new perspective in analyzing higher education entrepreneurship education through a more in-depth explanation of the extracurricular activities of the student business community to build business innovation capabilities based on knowledge, institutional, and trait theory perspectives.

This study, through the method of canonical correlation analysis, revealed significant correlations between various dimensions of learning attitudes of students and various dimensions of teacher knowledge. An analysis of data from a group of 221 high school students showed that teacher knowledge of teaching content, theoretical knowledge, and teaching practice and classroom management significantly impact learning attitudes of students. Specifically, teacher knowledge of teaching content plays a crucial role in promoting students' behavioral inclination to learn chemistry, teachers' theoretical knowledge significantly enhances students' liking for chemistry laboratory courses, while teachers' teaching practice and classroom management have a suppressive effect on students' evaluative beliefs about school chemistry. The results of this study provide effective guidance for both the theory and practice of high school chemistry education.

The curriculum reform in 2022 puts forward new requirements for the professional literacy cultivation of primary science teachers, and the cultivation of primary science classroom teaching skills is an important aspect of the professional literacy cultivation of science education teachers, mainly including subject knowledge and teaching theory, teaching design and preparation, teaching methods and strategies. On the basis of following the principle of combining theory and practice, diversified teaching and student subjectivity, the training strategies of group cooperative learning, observing the teaching process of excellent teachers, and strengthening the effect of micro-grid teaching are proposed, and in addition to the expected evaluation, it provides a certain theoretical basis for the cultivation of normal students in science education.