Enterprise green innovation drives sustainable development and contributes to the realization of a ‘beautiful China’. It enhances resource utilization, reduces energy consumption, and achieves economic-environmental objectives through technological advancements. This paper examines the impact of the gender composition of a company’s CEO and CFO on green innovation by empirical research method using the data of the firms listed on Chinese capital market from 2015 to 2022. Our findings indicate that: (1) Male CEOs and CFOs are more likely to promote green innovation compared to their female counterparts; (2) Leadership teams comprising opposite-sex pairs tend to weaken the promotion of green innovation. These conclusions are consistent across state-owned enterprises and within the manufacturing sector. This study provides a novel perspective on enterprise green innovation, offering insights for companies regarding their green innovation strategies and for policymakers in shaping relevant policies.

This study examines how the framing of organizational gender-equity policies shapes support among Generation Z employees. Drawing on performativity (Butler, 1990) and intersectionality (Crenshaw, 1991), we conceptualize framing as mediating how Gen Z employees perceive equity initiatives. Using a mixed-methods design, we combine survey data from 4,861 Gen Z respondents in 30 countries with directed content analysis of four HR policy documents (coded for equity vs enforcement, identity recognition, and youth engagement). Results reveal a gender gap: Gen Z women strongly endorse inclusive equity measures, consistent with evidence that women show stronger support for equality policies, whereas Gen Z men are more skeptical of policies framed as exclusive or punitive – mirroring polls finding many Gen Z men say equality efforts have gone too far. These findings suggest that performative policy framing activates social identities differently by gender and that intersectional policy language affects reception. Practically, we recommend framing equity initiatives in terms of shared fairness and collective benefit, using transparent rationale and inclusive identity language. Gen Zers expect fair pay, inclusive policies, and transparency, so HR communications should emphasize fairness and allyship to enhance legitimacy and support among this cohort.