The digital era has brought immense attention to the tourism industry through the pervasive influence of social media. Social media content profoundly shapes travel aspirations among the Chinese Generation Z, mainly through short videos. This study aims to unravel the intricate dynamics between short videos and Gen Z’s travel preferences, shedding light on their motivations, environmental consciousness, and adoption of sustainable tourism practices. Three regression models were applied in this study to shed light on this correlation. The initial model examines factors influencing the general travel intentions of Chinese Gen Z. The subsequent model delves into determinants affecting the adoption of responsible tourism practices among Gen Z. Then, the last model identifies factors contributing to tourism-related environmental awareness among this population. Through empirical analysis conducted via a structured questionnaire administered to 506 Chinese Gen Z individuals, this study’s findings confirm that well-crafted short videos significantly impact the travel intentions of Chinese youth, thereby fostering responsible tourism practices and increasing environmental consciousness. This highlights the pivotal role of argumentation quality and source credibility in shaping Gen Z’s travel intentions, underscoring the importance of credibility in promoting responsible tourism practices and environmental awareness. Furthermore, this study analysis reveals that females exhibit greater susceptibility to the influence of short video content on travel decisions than males. In conclusion, this study emphasizes the critical role of integrating short video content into marketing strategies within the tourism sector, particularly in the Gen Z demographic.

The study acknowledges empirical, conceptual, and policy-driven papers that address emotional assertiveness, assertive communication, and assertive training as means of improving employee performance in Chinese banking, which is a significant contributor to the Chinese economy. Most banking enterprises have suffered from poor performance and a lack of aggressiveness in operation. It can be used by both managers and employees to create a good interaction process and a favorable work environment, which can help elevate performances. The research employs a quantitative approach, utilizing a questionnaire survey and simple random sampling. The sample comprises 381 employees from the Chinese banking industry, with a response rate above 70%. The regression analysis confirms that emotional assertiveness, assertive training, and assertive communication significantly impact employee performance. In conclusion, this study contributes to academia and industries by addressing the importance of assertiveness in improving performance. The policy-driven evidence on the conceptual framework of HR literacy in emotional, training, communication, and job performance should be adopted and reviewed in the country’s existing management by objective policy and legal framework in resolving employee job performance and training that are still underutilized and have a great deal of potential to satisfy the employees and management needs by establishing and emerging nations.

After the oil and economic boom of the 20th century, Doha experienced significant development in terms of the architectural scene, design, function, and sociocultural transformations. The advancements in global architecture have facilitated innovative and streamlined construction processes, while creating a paradigm shift in the overall architecture of dwellings and how people navigate around the house. In this context, this research aims to study the impact of globalization on housing typologies and the factors influencing their evolution, focusing on the city of Doha as a case study. This study is based on a qualitative research approach that centers its investigation on Doha while exploring strategies for preserving Arabic-Islamic identity. The research investigation used a content analysis methodology to analyze three additional case studies within the MENA region. The results indicate that new housing typologies have emerged in cities due to globalization and changes in physical and sociocultural dimensions. In addition, preserving older neighborhoods and housing typologies through a bottom-up approach is essential for design creativity and climatic and sociocultural sensitivity while exchanging knowledge and sharing experiences between generations. Furthermore, this article promotes heritage awareness and encourages local authorities to preserve Doha’s surviving historic neighborhoods and architectural language to restore the city’s urban identity. The findings of this research can provide helpful guidance to architects and urban planners on how Doha’s housing has developed until the contemporary period.

The co-hydrothermal carbonization of biomasses has shown many advantages on charcoal yield, carbonization degree, thermal-stability of hydrocar and energy recovered. The goal of this study is to investigate the effect of co-combustion of cattle manure and sawdust on energy recovered. The results show that ash content ranged between 10.38%–20.00%, indicating that the proportion of each variable influences energy recovered. The optimum is obtained at 51% cattle manure and 49% sawdust revealing 37% thermal efficiency and 3.9 kW fire power. These values are higher compared to cattle manure individually which gives values of 30% and 2.3 kW respectively for thermal efficiency and fire power. Thus, the mixture of biomasses enhances energy recovered both in combustion and hydrothermal carbonization. Volatile matter is lower in mixture predicting that the flue gas releases is lower during combustion. Fixed carbon is higher in mixture predicting that energy recovered increases during the combustion of mixture than cattle manure individually. Higher Carbon content was noticed in mixture than cattle manure indicating that the incorporation of sawdust enhances heating value. The incorporation of sawdust in cattle manure can also enhance energy recovered and is more suitable for domestic and industrial application.

Green manufacturing is increasingly becoming popular, especially in lubricant manufacturing, as more environmentally friendly substitutes for mineral base oil and synthetic additives are being found among plant extracts and progress in methodologies for extraction and synthesis is being made. It has been observed that some of the important performance characteristics need enhancement, of which nanoparticle addition has been noted as one of the effective solutions. However, the concentration of the addictive that would optimised the performance characteristics of interest remains a contending area of research. The research was out to find how the concentration of green synthesized aluminum oxide nanoparticles in nano lubricants formed from selected vegetable oils influences friction and wear. A bottom-up green synthesis approach was adopted to synthesize aluminum oxide (Al₂O₃) from aluminum nitrate (Al(NO₃)₃) precursor in the presence of a plant-based reducing agent—Ipomoea pes-caprae. The synthesized Al₂O₃ nanoparticles were characterized using TEM and XRD and found to be mostly of spherical shape of sizes 44.73 nm. Al₂O₃ nanoparticles at different concentrations—0.1 wt%, 0.3 wt%, 0.5 wt%, 0.7 wt%, and 1.0 wt%—were used as additives to castor, jatropha, and palm kernel oils to formulate nano lubricants and tested alternately on a ball-on-aluminum (SAE 332) and low-carbon steel Disc Tribometer. All the vegetable-based oil nano lubricants showed a significant decrease in the coefficient of friction (CoF) and wear rate with Ball-on-(aluminum SAE 332) disc tribometer up to 0.5wt% of the nanoparticle: the best performances (e_COF = 92.29; e_WR = 79.53) came from Al₂O₃-castor oil nano lubricant and Al₂O₃-palm kernel oil; afterwards, they started to increase. However, the performance indices displayed irregular behaviour for both COF and Wear Rate (WR) when tested on a ball-on-low-carbon steel Disc Tribometer.

The economy of Pakistan has faced many challenges due to COVID-19, leading to numerous systemic failures and leaving it struggling to recover. This research aims to shed light on the specific challenges faced by Pakistani textile companies during the pandemic. Comprehensive data was collected from one hundred fifty-three textile managers in Pakistan. Upon examining the impact of COVID-19 on businesses, it has been found that the most pressing issues revolved around working capital and strategies for generating new sales. Interestingly, many of these businesses were well-prepared in the digital realm, readily embracing digital knowledge and seizing opportunities by pivoting to the production of personal protective equipment (PPE) and N95 masks. This study aims to evaluate the early consequences of COVID-19 on Pakistan’s textile industry. Considering the scarcity of research on these challenges and opportunities, our work contributes to a better understanding of the hurdles the textile sector faces. Furthermore, it sets the groundwork for future research in this domain. It provides valuable insights for textile businesses, enabling them to align their strategies with the ever-evolving digital marketing landscape.