Social media influencer marketing has emerged as an essential marketing strategy in the online interactive environment. This study investigates the impact of influencer-consumer fit (ICF) on behavioral intentions; intention to co-create brand value (ICC) and purchase intention (PI), with the serial mediation of influencer authenticity (IA) and attitude toward brand (ATB). A self-administered questionnaire was distributed to followers of social media influencers in Pakistan. The data were collected from 421 female followers of social media influencers through survey and partial least squares—structural equation modeling was used for data analysis. The findings reveal that ICF impacts IA, while the latter impacts ATB. ATB in turn impacts behavioral intentions. The direct effects suggest that ICF impacts consumers’ PI but not the ICC. However, with the serial mediation of IA and ATB, the relationship becomes significant. The findings of this study may assist managers in building brand strategies to achieve excellence in a highly dynamic and competitive market by leveraging the power of influencer marketing.

Urban public spaces are the interface of any city that could tell about the city’s dynamic and status quo. In addition, Urban public spaces play a pivotal role in shaping societies’ dynamics and can significantly affect conflict and peacebuilding initiatives. In a context marked by Conflict’s profound impact, this article aims to contribute to the knowledge base for informed urban interventions that foster positive interactions and reconciliation in post-conflict cities. The article seeks to explore the intricate relationship between urban spaces and their influence on war or to promote sustainable peacebuilding through investigating the various roles of the urban public spaces during the war and peacetimes via residents’ experiences of the diverse spaces’ functions that shaped the city’s status quo. In addition, considering the interplay of social dynamics, conflict history, and the mental spatial map of cities in public urban spaces can influence lasting peace or upcoming conflicts. This article focuses on Aleppo as a case study, understanding the positive and negative experiences from the residents’ perspective before and during the current war in Syria, and even distinguishes between two periods during the recent war, which are the active violence and after the end of the direct active violence, where it could inform the decision-makers and urban planners on the areas of focus while developing post-war urban public spaces to ensure its positive role in fostering peace and be able to deal with the social dynamic and the mental spatial map that developed along with the conflict history. The paper utilised a mixed-methods approach, encompassing a case study review of Aleppo City from an urban perspective and fieldwork involving focus group discussions and semi-structured interviews with Aleppian from different backgrounds and geographic areas that represent the social dynamic of the city, as well as approached Aleppian who are still in living in the city and those who flee out of it to ensure the coverage of different political direction in addition field work engaged with academia and technical from the city who shared their knowledge and experiences working in the city. Participants were prompted to reflect on their pre-war familiarity with public places and share their experiences. These experiences were categorized by enabling a comprehensive understanding of how conflict context influenced these spaces. The article results offer an understanding of the peace-guiding functions of the urban public spaces based on the city residents’ experiences that could inform architects and urban planners in designing spaces conducive to sustainable peacebuilding. The article’s findings underscore the importance of strategically designed urban public spaces in promoting peace and social cohesion.

This research aims to test the effect that the implementation of green practices at a major sport tourism event, the Badminton World Championships in Huelva (Spain), has on the future intention of spectators to return to similar sport events. A total of 523 spectators who attended the event were randomly selected and self-administered in the presence of the interviewer. A confirmatory factor analysis of the model and a multi-group analysis were carried out. Sporting events have a great impact on the environment in which they are organised, mainly when they are linked to tourism, whether at an economic, social or environmental level. The results indicated that green practices indirectly influence spectators’ future intentions through emotions and satisfaction, direct antecedents. In addition, green practices directly affect both image and trust, and indirectly affect satisfaction. In conclusion, green practices are a variable to be taken into account when planning the organisation of a sporting event that aims to consolidate itself in the tourism and sports services market.

Publications overestimating the medical and ecological sequels of a slight anthropogenic increase in the radiation background have been reviewed recently with examples of different organs and pathological conditions. The overestimation contributed to the strangulation of atomic energy. The use of nuclear energy for electricity production is on the agenda today due to the increasing energy needs of humankind. Apparently, certain scientific writers acted in the interests of fossil fuel producers. Health risks and environmental damage are maximal for coal and oil, lower for natural gas, and much lower for atomic energy. This letter is an addition to previously published materials, this time focused on studies of cataracts in radiation-exposed populations in Russia. Selection and self-selection bias are of particular significance. Apparently, the self-reporting rate correlates with dose estimates and/or with professional awareness about radiation-related risks among nuclear workers or radiologic technologists, the latter being associated with their work experience/duration and hence with the accumulated dose. Individuals informed of their higher doses would more often seek medical advice and receive more attention from medics. As a result, lens opacities are diagnosed in exposed people earlier than in the general population. This explains dose-effect correlations proven for the incidence of cataracts but not for the frequency of cataract surgeries. Along the same lines, various pathological conditions are more often detected in exposed people. Ideological bias and the trimming of statistics have not been unusual in the Russian medical sciences. It is known that ionizing radiation causes cataracts; however, threshold levels associated with risks are understudied. In particular, thresholds for chronic and fractionated exposures are uncertain and may be underestimated.