This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.
This paper presents a brief review of risk studies in Geography since the beginning of the 20th century, from approaches focused on physical-natural components or social aspects, to perspectives that incorporate a systemic approach seeking to understand and explain risk issues at a spatial level. The systemic approach considers principles of interaction between multiple variables and a dynamic organization of processes, as part of a new formulation of the scientific vision of the world. From this perspective, the Complex Systems Theory (CST) is presented as the appropriate conceptual-analytical framework for risk studies in Geography. Finally, the analysis and geographic information integration capabilities of Geographic Information Systems (GIS) based on spatial analysis are explained, which position it as a fundamental conceptual and methodological tool in risk analysis from a systemic approach.
This article presents a methodology to perform quality analysis on the cadastral map, based on the tools provided by open (public or free) license geographic information systems (GIS). The errors presented in the cadastral map have a direct impact on the information systems, which can lead to erroneous decisions and to an increase in the costs of maintenance and updating of spatial data. The methodology developed was used and tested by Costa Rica’s Cadastre and Registry Regularization Program; as a product of this program, a continuous cadastral map has been created for Costa Rica, on which cadastral and registry transactions will be processed within the National Registry of Costa Rica. The methodology allows detecting, locating and classifying errors in the cadastral map for easily correcting, so that this map correctly represents the reality of the properties that conform it.
The study is focusing on cyberspace—a new type of space mastered by humans with the help of digital technologies. This systematic review uses SPAR-4-SLR protocol to analyze over 30 years of scholarly research indexed in Scopus database, highlighting five time periods: before 1995, 1996–2008, 2009–2012, 2013–2019, and after 2020. A final sample of 6645 publications in social sciences, Business, management and accounting (BMA), and Economics, econometrics and finance (EEF) was analyzed across multiple parameters, including: chronology, types of documents, sources, countries, institutions, authors, topics, and most cited publications. The review has systematized information about the most influential organizations and individuals involved in cyberspace research. First of all, these are researchers from the United States, the United Kingdom, and China. Key journals that publish research on the topic have been identified, and a ranked list of funding organizations supporting research on the social and economic aspects of cyberspace are identified. The study provides insights into the achievements of the social and economic sciences in cyberspace over the past 30 years. The results will be useful to scholars who seek for a general overview on the topic of cyberspace, as well as experts and policymakers developing mechanisms and tools for regulating cyberspace as a mixture of the virtual and real worlds.
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