As a result of China's evolving higher education landscape, private universities have emerged as significant players, fostering democratization and fulfilling key roles. However, these institutions face distinct challenges shaped by legal, societal, and internal factors. In the knowledge-driven economy, employee satisfaction is crucial for success. Understanding pivotal factors and conducting satisfaction surveys are essential for effective management and talent retention. This study focuses on Chengdu's private university educators, analyzing how factors like belongingness, self-actualization, and rewards influence job satisfaction. Through surveys, data analysis, and literature review, this study refines its findings and uncovers underlying causes. The study offers actionable insights for educators and institutions, aimed at enhancing job satisfaction.

History, as a remembrance of a country’s rise and fall, is hardly neglected by the public, through various ways. The once hit cultural exploration program National Treasure on CCTV once again inspired millions of people to pay their attention back to the country’s glorious history. In the first season of the program, nine museums ranging from the Palace Museum to other eight major museums throughout China are participating, and each of which needs to select three most precious treasures in its museum to present its “previous history” and “present life”. Through this form, this show aims to inspire more people to get involved in the ancient civilization and make the national treasures “come live”.

This study is of great significance for understanding the formation and understanding mechanism of new words in English mass media, and also provides a reference for the application of psycholinguistics in vocabulary research.

This article explores the role of informatization in the integration and development of the cultural and tourism industry, and proposes corresponding analysis and strategies. Firstly, informatization improves the quality and efficiency of cultural and tourism products and services by enhancing the design and production process and personalizing and customizing the services. Secondly, informatization expands the boundaries of cultural and tourism products and markets by utilizing the internet and mobile applications to extend the spatial and temporal boundaries, and leveraging data analysis and intelligent technologies to broaden the scope and scale. Lastly, informatization enhances the management and operational level of the cultural and tourism industry, improving efficiency and decision-making through the use of advanced technologies such as big data and artificial intelligence.

In the governance mechanism of how to develop agricultural cooperatives in rural revitalization, incentive mechanisms are the most important part. The village work team mobilizes the supervisory initiative of employees through a good incentive mechanism, combining their goals with the organizational goals, and promoting the development of the team. Based on the theory of herd effect and the motivation mechanism of "Zhizhi Shuangfu", combined with case analysis, this article points out the problems of single incentive form, insufficient attraction of incentive methods, and insufficient skill training for members in the incentive mechanism of YS Agricultural Products Professional Cooperative. In response to these issues, corresponding improvement suggestions were proposed: developing multiple incentive mechanisms, establishing special reward mechanisms, and strengthening technical training for cooperative members.