To investigate the possible role of arbuscular mycrrhizal fungi (AMF) in alleviating the negative effects of salinity on Stevia rebaudiana (Bert.), the regenerated plantlets in tissue culture was transferred to pots in greenhouse and inoculated with Glomus intraradices. Salinity caused a significant decrease in chlorophyll content, photosynthesis efficiency and enhanced the electrolyte leakage. The use of AMF in salt –affected plants resulted in improved all above mentioned characteristics. Hydrogen peroxide and malondialdehyde (MDA) contents increased in salt stressed plants while a reduction was observed due to AMF inoculation. CAT activity showed a significant increase up to 2 g/l and then followed by decline at 5 g/l NaCl in both AMF and non-AMF treated stevia, however, AMF inoculated plants maintained lower CAT activity at all salinity levels (2 and 5 g/l). Enhanced POX activities in salt- treated stevia plants were decreased by inoculation of plants with AMF. The addition of NaCl to stevia plants also resulted in an enhanced activity of SOD whilst, AMF plants maintained higher SOD activity at all salinity levels than those of non-AMF inoculated plants. AMF inoculation was capable of alleviating the damage caused by salinity on stevia plants by reducing oxidative stress and improving photosynthesis efficiency. 

The study aims to investigate the impact of digital leadership on sustainable competitive advantage, digital talent, and knowledge workers. Additionally, it explores the mediating role of digital talent (DT) and knowledge workers (KW) in the relationship between digital leadership (DL) and sustainable competitive advantage (SC), using the Technology Acceptance Model (TAM) as its theoretical foundation. The researchers employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine survey data from 784 employees working in Egyptian travel agencies and tour operators. The results demonstrate that DL significantly enhances SC, DT, and KW. Moreover, DT and KW were shown to positively contribute to SC and serve as partial mediators in the relationship between DL and SC. The findings highlight the crucial role of developing DT and creating an environment that embraces technological acceptance and innovation. This approach amplifies the strategic effectiveness of DL, ultimately contributing to long-term organizational success.

The study aims to examine the labor market challenges and motivational factors for employee retention through the example of a small machinery company in Hungary. In recent years, Hungary’s labor market has faced significant difficulties, particularly due to the COVID-19 pandemic, which resulted in temporary unemployment followed by labor shortages. The research aims to identify the motivational, welfare, and financial factors that contribute to employee retention. Due to the small sample size, we did not investigate the relationships concerning loyalty, commitment, and performance. The research methods included comprehensive data collection at a machinery company employing 24 people located near the Austrian-Hungarian border. During the data collection, we conducted a questionnaire survey that included questions related to benefits, performance, commitment, and loyalty. The collected data were processed by calculating weighted averages and differences. The results indicate that flexible working hours and easy accessibility to the workplace are of utmost importance to employees. There is also a significant demand for performance-based pay and diverse, flexible benefit packages. Employees require both formal and informal professional recognition, such as praise and awards. The research has practical significance for both organizational management and employee well-being. Understanding employee opinions and implementing measures based on these can have four primary effects: improvement in employee performance, reduction in turnover, increase in organizational commitment, and enhancement of the company’s positive perception.

In the rapidly evolving landscape of digital marketing, the influence of social media on consumer behavior has become a focal point of scholarly inquiry. This study delves into the intricate dynamics between social media interaction and the quality of relationships in the context of s-commerce, examining how these interactions impact customer loyalty and purchase intentions. It is imperative to note that while the study does explore the mediating role, it is not the primary focus. The core objective revolves around understanding the nuanced relationships between social media interaction and relationship quality. This clarification ensures a precise delineation of the research scope and objectives. Furthermore, it is worth emphasizing that while the study delves into customer loyalty, this aspect is not explicitly reflected in the title. However, the examination of loyalty remains an integral component of the research, providing a holistic view of customer behavior in the digital marketplace. By addressing the interplay between social media engagement and relationship quality, this study aims to provide valuable insights for businesses navigating the complexities of s-commerce. Through this research, we seek to illuminate the pivotal role of social media interactions in shaping customer-company relationships, thus offering actionable insights for practitioners and enriching the academic discourse in the field of digital marketing.

The paper considers an important problem of the successful development of social qualities in an individual using machine learning methods. Social qualities play an important role in forming personal and professional lives, and their development is becoming relevant in modern society. The paper presents an overview of modern research in social psychology and machine learning; besides, it describes the data analysis method to identify factors influencing success in the development of social qualities. By analyzing large amounts of data collected from various sources, the authors of the paper use machine learning algorithms, such as Kohonen maps, decision tree and neural networks, to identify relationships between different variables, including education, environment, personal characteristics, and the development of social skills. Experiments were conducted to analyze the considered datasets, which included the introduction of methods to find dependencies between the input and output parameters. Machine learning introduction to find factors influencing the development of individual social qualities has varying dependence accuracy. The study results could be useful for both practical purposes and further scientific research in social psychology and machine learning. The paper represents an important contribution to understanding the factors that contribute to the successful development of individual social skills and could be useful in the development of programs and interventions in this area. The main objective of the research was to study the functionalities of the machine learning algorithms and various models to predict the students’s success in learning.

As autonomous vehicles (AVs) revolutionize the global transportation landscape, their implications for emerging economies like Malaysia remain a subject of significant interest. This study delves into the multifaceted world of AV technology, focusing on Malaysia’s unique transportation challenges and opportunities. Through interviews with key stakeholders and experts, the research uncovers valuable insights into AV technology’s awareness, regulatory landscape, integration hurdles, potential benefits, and inclusivity impact in the Malaysian context. The study finds that while AVs hold the promise of improved road safety, reduced traffic congestion, and enhanced environmental sustainability, addressing challenges related to regulation, infrastructure, and public acceptance is imperative for successful integration. Additionally, AV technology has the potential to significantly enhance inclusivity in transportation, benefiting individuals with disabilities. The study underscores the need for holistic policy and infrastructure development to leverage the benefits of AV technology and pave the way for a sustainable and inclusive transportation future in Malaysia.