The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy and engagement. This study investigates how eWOM influences consumer purchase intentions within Chinese live streaming platforms, employing the Information Adoption Model (IAM) as theoretical framework. Using a grounded theory approach, this research applies NVivo for data coding and analysis to explore the cognitive and emotional processes triggered by eWOM during live streaming. Findings indicate that argument quality, source credibility, and information quantity significantly enhance consumer trust and perceived usefulness of information, which, in turn, drives information adoption and purchase intention. Furthermore, the study reveals that social interaction between live streaming anchors and audiences amplifies the influence of consumers' internal states on information adoption. This study enhances the Information Adoption Model (IAM) by introducing social interaction as a moderator between consumers' internal states toward live streaming eWOM and their adoption of information, highlighting the value of social interaction in live streaming. It also incorporates information quantity, showing how eWOM quantity affects trust and perceived usefulness. Furthermore, the study contributes to exploring how factors like argument quality, source credibility, and information quantity shape consumer trust and perceived usefulness, offering insights into the cognitive and emotional processes of information adoption in live streaming.

This study analyzes in a comparative way the psychological meanings that social science and basic science researchers assign to the term “research”. Using the Natural Semantic Networks technique with 127 participants from a Colombian public university, we sought to unravel the distinctive epistemological and methodological positions between these disciplines. The findings reveal that, although both groups closely associate research with knowledge, they differ in the lexical network and associated terms, reflecting their different epistemological approaches. Basic science researchers emphasize terms such as “innovation” and “experimentation,” while social science researchers lean toward “solving” and “learning.” Despite the variability in the associated words, “knowledge” remains the common core, suggesting a shared basis in the perception of research. These results show the importance of considering disciplinary differences in research training and knowledge generation. The study concludes that research contributes significantly to both the advancement of individual disciplines and social welfare, urging future research to explore these dynamics in broader contexts to enrich interdisciplinary understanding and foster cooperation in knowledge generation.

Considering the need to adopt more sustainable agricultural systems, it is important that sweet potato breeding programs seek to increase not only root productivity, but also the productivity and quality of branches for silage production. The objective was to evaluate the genetic divergence and the importance of traits associated with the production and quality of branch silage in sweet potato genotypes. The experiment was conducted on the JK Campus of the Federal University of Vales do Jequitinhonha and Mucuri Valleys in a randomized block design with 12 treatments and four repetitions. Twelve characteristics of branches and silage were evaluated. There was genetic variability between the genotypes, making it possible to select parents divergent for future breeding programs for silage production. The genotypes BD-54 and BD-31TO were the most divergent in relation to the others, being indicated its use in crossbreeding aiming the improvement of the culture for silage, once the high performance per se of all genotypes evaluated has already been verified in previous works. The characteristics Na, TDN and NDF were those that most contributed to the divergence.

Vascular access in hemodialysis is one of the pillars of success of the program. Therefore, efforts should be directed firstly to achieve the greatest number of vascular accesses of the arteriovenous fistula type, and secondly to reduce complications related to access cannulation in order to functionally preserve the access. Several strategies have been described to improve this last aspect; this article describes the use of ultrasound to improve the probability of successful cannulation in cases considered difficult by the nursing team.

Proactive coping behavior has been considered an important personal job resource for employees. Organizations have paid considerable attention to the proactive coping behavior of employees to maintain their competitive advantage. The purpose of the current study is to discover the relationship between organizational job resources, work engagement, and proactive coping using structural equation modeling. The participants were 340 licensed Chinese social workers. In the rapidly growing social work sector in China, social work organizations require psychologically connected and dedicated social workers. Findings include the effect of organizational job resources and work engagement on proactive coping. Based on the results, impacts on organizational management are discussed.