The education of Chinese language and culture in the teaching of college Chinese can achieve the goal of cultural education and allow students to improve their thinking in the context of cultural learning. Chinese language and culture education in colleges and universities provides new requirements and new goals for college personnel training. In the whole teaching process, it is necessary to pay attention to the cultivation of students’ values and help students establish a correct humanistic spirit. This paper analyzes the value of Chinese language and culture education in colleges and universities, and discusses the teaching reform of “college Chinese” course “based on Chinese language and culture”.

With the continuous development of educational information technology, college English teaching is gradually transitioning to digital and informational. This article discusses and researches the application of educational information technology, the impact of educational information technology on student learning outcomes, changes and reasons in learning methods, and the construction of college English teaching staff under educational information technology. It is believed that conducting effective research on college English teaching under educational information technology will not only help improve the level of college English teaching, but also promote the development of educational informationization.

Since the new era, the country has attached great importance to the construction of teacher ethics and professional conduct in universities. Starting from the major plan of adhering to and developing socialism with Chinese characteristics and realizing the great rejuvenation of the Chinese nation, General Secretary has elaborated on the requirements for the construction of teacher ethics and professional conduct. The report of the 19th National Congress of the Communist Party of China has also clearly proposed the idea of "strengthening the construction of teacher ethics and professional conduct, cultivating a high-quality teaching team, and advocating for the whole society to respect teachers and value education", Although significant achievements have been made in the construction of teacher ethics and professional conduct in China, there are still some problems that need to be solved in the construction of teacher ethics and professional conduct in universities. Therefore, this article focuses on analyzing the current situation of teacher ethics and professional conduct construction in universities and proposes targeted policy recommendations to promote the construction of teacher ethics and professional conduct in universities and help realize the Chinese Dream of the great rejuvenation of the Chinese nation.

In the process of English learning, primary school English is an important period of enlightenment. However, teachers’ old-fashioned teaching methods and obscure teaching contents make primary school students less interested in learning English, which will affect students’ entire English learning career. Under this educational background, the education department should analyze the existing problems in English teaching methods, teaching contents and teaching concepts based on the current situation of English teaching in primary schools, aiming to improve the interest of English teaching in primary schools through effective strategies.

In recent years, China has been emphasizing the importance of "mass entrepreneurship and innovation". Through such policies, more outstanding "great country craftsmen" should be cultivated, providing strong support for the overall industrial upgrading of our country. In order to achieve this grand national strategic goal, each university needs to conduct targeted exploration of the integration of innovation, entrepreneurship, and craftsmanship spirit based on its own actual situation. This article will explore the integrated cultivation mode of entrepreneurship and innovation+craftsmanship spirit from multiple aspects such as national policy guidance, student training plans, and training channels, based on the specific situation of the current development of entrepreneurship and innovation, combined with the research results of our school. In the process of entrepreneurship and innovation education, we will cultivate students' craftsmanship spirit and provide sufficient assistance for social development.

In the highly developed process of "Internet plus", foreign trade transformation and upgrading, cross-border new retail rapid development has become the trend of the times, cross-border e-commerce new retail digitalization, and improving operational efficiency brings new opportunities. Reshaping the structure of new retail formats, the integration of cross-border e-commerce and new retail formats is an inevitable trend. Smart upgrading and digital transformation are important measures to achieve leapfrog development. The format structure presents business models such as "smart retail, digital cross-border e-commerce, new cross-border e-commerce, new retail, and new retail logistics". The main research objective of this project is to explore and research the new retail scenarios of digital applications in cross-border e-commerce. Based on the current development trend of digital cross-border e-commerce and new retail upgrading, as well as the economic characteristics of the Wuyi area in Jiangmen City, this project aims to use the smart new retail scenario of digital cross-border e-commerce as the foothold, with a focus on upgrading and transforming the product flow chain with the "application scenario" as the central point, form a closed-loop loop of free circulation of products, new retail logistics, cross-border e-commerce, new retail, new sales experience scenarios, and consumers.

The scientificity and truthfulness of Marxist theory are crucial aspects of our research. To gain a comprehensive understanding, it is essential to examine Marxism within a reference frame and comparative perspective. In this regard, exploring Marx's critique of Proudhonism becomes significant, as it provides insights into the ideological transformations he achieved. Proudhonism, a small bourgeoisie socialism and anarchism that emerged in France in the 1840s and spread across Western Europe in the 1850s-1860s, had intricate connections with Marxism. This analysis not only broadens our research horizon but also holds practical implications for today's society. Thus, our research holds both theoretical and practical significance.

Both China and Korea have a rich culture of Chinese New Year, and there are similarities and differences between the customs of the two countries. The festival culture, as the essence of a country's culture, not only reflects the cultural connotation of the whole nation , but also reflects people's living standard to a certain extent. This paper discusses the similarities and differences of Chinese and Korean Spring Festival culture through a comparative analysis of Chinese and Korean Spring Festival culture, and proposes strategies for teaching Chinese Spring Festival culture in Chinese to Korean in order to help people better understand and pass on Chinese and Korean Spring Festival culture.