Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.
Indonesia ranks as the second-largest source of plastic garbage in marine areas, behind China. This is a critical problem that emphasises the need for synergistic endeavors to safeguard the long-term viability of marine ecosystems. The objective of this work is to examine the implementation of the Penta Helix model in the management of marine plastic trash. For this purpose, a Systematic Literature Review (SLR) was carried out, utilizing scholarly papers sourced from the Science Direct, Scopus, and Web of Science databases. The analysis centred on evaluating the Penta Helix model as a cooperative framework for tackling plastic waste management in the marine environments of Indonesia and China. The results suggest that the Penta Helix methodology successfully enables the amalgamation of many interests and resources, making a valuable contribution to the mitigation of plastic pollution in the waters of both nations. In order to advance a more comprehensive and sustainable approach to plastic waste management, this multidisciplinary plan brings together stakeholders from government, academia, business, civil society, and the media. Under this framework, the government is responsible for formulating laws, guidelines, and programs to decrease the use of disposable plastics and improve waste management infrastructure, all while guaranteeing adherence to environmental constraints. Simultaneously, the industrial and academic sectors are responsible for creating sustainable technology and pioneering business strategies, while civil society, in collaboration with the media, has a crucial role in increasing public consciousness regarding the destructive effects of plastic trash. This comprehensive strategy emphasizes the need of synergistic endeavors in tackling the intricate issues of marine plastic contamination.
Plastic products are items that we use every day around us, and their replacement speed are very fast, so that to recycle waste plastic has become the focus of environmental problems. This study has proposed an optimized circular design for the recycle plant of waste plastic, therefore, and our proposed strategy is to build a new tertiary recycling plant to reduce the total generation amount of the derived solid plastic waste from ordinary and secondary recycling plants and the semi-finished products from secondary recycling plant. Results obtained from a real recycle plant has showed that to recycle the tertiary waste plastic in a tertiary recycling plant, the finished products produced from a secondary recycling plant accounts about 27% of ordinary waste plastic, and the semi-finished products that mainly is scrap hardware accounts about 1% of ordinary waste plastic. Other derived solid plastic waste accounts for 6% of ordinary plastic waste. Therefore, if the ordinary, secondary and tertiary recycle plant can be set all-in-one, it can reduce the total generation amount of derived solid plastic waste from 34% to 6%, without and with a tertiary recycling plant, respectively. It can also increase the operating income of the secondary recycle plant and the investment willingness of the new tertiary recycle plant.
Financial markets have adopted measures aiming at strengthening insurance industry and digital financial assets. Efforts have also been made to strengthen the financial sector and expand lending opportunities in times of economic turmoil. The role of the central banks as a mega-regulator have played a crucial role in implementing coordinated policies and improving the stability of the financial sector. This review paper analyses 100 papers and proposes recommendations for policy makers. The results confirm the financial sector has shown positive performance indicators, and the capital market has become increasingly important along with non-credit financial institutions. However, the growing number of first-time investors in the capital market requires a renewed focus on consumer protection and financial literacy. In addition, the development of digital technologies has changed the landscape of financial services, forcing financial institutions to fight for continued customer loyalty.
In today’s fast-paced digital world, generative AI, especially OpenAI’s ChatGPT, has become a game-changing technology with significant effects on education. This study examines public sentiment and discourse surrounding ChatGPT’s role in higher education, as reflected on social media platform X (formerly Twitter). Employing a mixed-methods approach, we conducted a thematic analysis using Leximancer and Voyant Tools and sentiment analysis with SentiStrength on a dataset of 18,763 tweets, subsequently narrowed to 5655 through cleaning and preprocessing. Our findings identified five primary themes: Authenticity, Integrity, Creativity, Productivity, and Research. The sentiment analysis revealed that 46.6% of the tweets expressed positive sentiment, 38.5% were neutral, and 14.8% were negative. The results highlight a general openness to integrating AI in educational contexts, tempered by concerns about academic integrity and ethical considerations. This study underscores the need for ongoing dialogue and ethical frameworks to responsibly navigate AI’s incorporation into education. The insights gained provide a foundation for future research and policy-making, aiming to enhance learning outcomes while safeguarding academic values. Limitations include the focus on English-language tweets, suggesting future research should encompass a broader linguistic and platform scope to capture diverse global perspectives.
Cooperatives have become significant contributors to the realization of the Sustainable Development Goals No. 1: No Poverty. Transitioning associations to cooperatives is crucial for promoting sustainable economic development, empowering communities, and enhancing collective well-being. This research assessed the readiness of Small-Scale Fisheries (SSF) communities in the Global South to form a cooperative. This research employed an exploratory research approach in six coastal Barangays of Batad, situated in the 5th District of Iloilo Province. The findings indicated that respondents have a slight level of awareness with regard to the advantages and economic advantages associated with becoming part of a cooperative. On the other hand, there was a clear difference in members’ perceptions of the benefits and financial returns that comes with belonging to a cooperative. According to the study, females are more likely to support the association’s move towards a cooperative structure, especially younger individuals. The main issue highlighted was the lack of skilled officers and inadequate resources and training for association members. A lecture on Cooperative Awareness and capability trainings on financial management, bookkeeping, and credit management should be organized in order to increase associations readiness to be a cooperative.
In the context of contemporary global challenges such as the COVID-19 pandemic, geopolitical conflicts, and climate change, food security assumes particular significance, being an integral part of national security. This study aims to investigate the interplay between food security and national security systems, with a focus on identifying gaps in the literature and determining directions for further research. The study conducted a systematic literature review on food security and national security systems employing a rigorous and transparent process. The qualitative analysis is grounded in the quantitative one, encompassing studies from Scopus. The examination of the selected peer-reviewed articles revealed several methodological and thematic limitations in existing research: i Geographic imbalance: There is a predominant focus on developed countries, while food security issues in developing countries remain insufficiently studied; ii Insufficient explication: There is a lack of research dedicated to managerial and economic aspects of food security in the context of national security; iii Methodological constraints: There is a predominance of quantitative methods and retrospective/cross-sectional studies. Recommendations include developing comprehensive strategies at both global and national levels to enhance food stability and accessibility.
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