ESG (environmental, social and governance, a framework used to assess an organisation’s business practices and performance on various sustainability and ethical issues) and Digital Transformation (the process of using digital technologies to change a business’s operations, products and services by integrating digital solutions into all areas of the business, which can lead to cultural and technological changes) are emerging issues across different industries, including the banking field. There has been limited research focusing on exploring the linkages between ESG, Digital Transformation and Customer Behaviour in the banking area, especially within developing countries such as Vietnam. Based on this gap, this study analyses and assesses the role of Digital Transformation and ESG on customer behaviour towards brands in the banking sector in Ho Chi Minh City. The research employed the quantitative research methods with the combination of fundamental analytical methods such as statistics, Cronbach’s alpha reliability, Exploratory Factor Analysis (EFA), measurement models and Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis was based on survey data from 550 customers who are the commercial banks’ current customers and live in Ho Chi Minh City, yielding 514 valid responses. Using SPSS and SMART PLS software, the study provided notable results. Specifically: (1) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO), Government Issues (GO) and Digital Transformation (DT), positively influence Customer Behaviour (CB); (2) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO) and Government Issues (GO), play a mediating role in the relationship between Digital Transformation (DT) and Customer Behaviour (CB).
This study aims to analyze Closed Varosha, a prominent tourist destination in the Eastern Mediterranean, as a traumatic landscape in the 1970s. This study also seeks to evaluate this site from the perspective of landscape architecture, with a particular focus on urban memory and dark tourism concepts, and to introduce the concept of “traumatic landscapes” to the existing literature on the subject. The case study analysis, on-site observation and document examination techniques were employed as research methods. A comprehensive literature review was conducted as part of this study, encompassing data on Closed Varosha, the study area, and its surrounding context. The Varosha city visited with the assistance of a travel guide, and comprehensive information and visual materials (photographs, video footage, etc.) collected in the field study. Study results proposed that the landscapes where social traumas are experienced and which have become a symbol should be used for cultural and scientific activities. This may be achieved by making use of urban memory in order to transform these landscapes into an improved version of the existing ones. Furthermore, this could serve to awaken the awareness of universal peace in visitors within the scope of dark tourism. Another potential avenue for exploration is the organization of common sense workshops with the participation of stakeholders from both communities. This could facilitate the development of future solutions through a participatory approach. Additionally, there is a need to expand transnational and multidisciplinary studies. This would enable future generations to engage in dialogue about Closed Varosha in a constructive manner.