The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy and engagement. This study investigates how eWOM influences consumer purchase intentions within Chinese live streaming platforms, employing the Information Adoption Model (IAM) as theoretical framework. Using a grounded theory approach, this research applies NVivo for data coding and analysis to explore the cognitive and emotional processes triggered by eWOM during live streaming. Findings indicate that argument quality, source credibility, and information quantity significantly enhance consumer trust and perceived usefulness of information, which, in turn, drives information adoption and purchase intention. Furthermore, the study reveals that social interaction between live streaming anchors and audiences amplifies the influence of consumers’ internal states on information adoption. This study enhances the Information Adoption Model (IAM) by introducing social interaction as a moderator between consumers’ internal states toward live streaming eWOM and their adoption of information, highlighting the value of social interaction in live streaming. It also incorporates information quantity, showing how eWOM quantity affects trust and perceived usefulness. Furthermore, the study contributes to exploring how factors like argument quality, source credibility, and information quantity shape consumer trust and perceived usefulness, offering insights into the cognitive and emotional processes of information adoption in live streaming.
This study examines the determinants of stunting prevention among toddlers in fishing families residing in the coastal areas of Bengkulu City. Utilizing a mixed-method approach, the research combined survey data from 70 respondents and in-depth interviews with 11 informants. Findings indicate that health behavior and genetic factors from health status, alongside education level and occupation from socioeconomic status, play pivotal roles in stunting prevention. Consumption patterns, particularly the consistent provision of animal protein and vegetables in daily meals, significantly contribute to the absence of stunting cases in the studied population. However, limited fruit intake persists due to economic barriers. The study underscores the necessity of integrated strategies, including nutrition education, enhanced access to nutritious foods, and economic support for fishing families, to sustain stunting prevention in coastal communities.
Since 2022, global geopolitical conflicts have intensified, and there has been a notable increase in the international community’s demand for currency diversification. This has created a new opportunity for the internationalization of the Renminbi (RMB). This paper examines the factors influencing the internationalization of the RMB, with a particular focus on its role as a unit of account, medium of exchange and store of value. These functions are considered in conjunction with the digital technological innovation represented by e-CNY. The methodology employed is based on the vector autoregression (VAR) model, Granger causality test and variance decomposition analysis. The Granger causality test indicates that digital technology innovation is not the primary driver of RMB internationalization at this juncture. The impulse response analysis and variance decomposition analysis revealed that the impact and direction of influence exerted by the various factors on RMB internationalization exhibit considerable discrepancies.
The advent of Artificial Intelligence (AI) has transformed Learning Management Systems (LMSs), enabled personalized adaptation and facilitated distance education. This study employs a bibliometric analysis based on PRISMA-2020 to examine the integration of AI in LMSs from an educational perspective. Despite the rapid progress observed in this field, the literature reveals gaps in the effectiveness and acceptance of virtual assistants in educational contexts. Therefore, the objective of this study is to examine research trends on the use of AI in LMSs. The results indicate a quadratic polynomial growth of 99.42%, with the years 2021 and 2015 representing the most significant growth. Thematic references include authors such as Li J and Cavus N, the journal Lecture Notes in Computer Science, and countries such as China and India. The thematic evolution can be observed from topics such as regression analysis to LMS and e-learning. The terms e-learning, ontology, and ant colony optimization are highlighted in the thematic clusters. A temporal analysis reveals that suggestions such as a Cartesian plane and a league table offer a detailed view of the evolution of key terms. This analysis reveals that emerging and growing words such as Learning Style and Learning Management Systems are worthy of further investigation. The development of a future research agenda emerges as a key need to address gaps.
Higher education (HE) consists of both conventional and non-conventional methods of learning. Open and Distance Learning (ODL) is a non-conventional system where teachers (often referred to as facilitators) are physically not present. The conduct of practical in engineering and science education using ODL remains a challenge due to inadequate technology and the dispersion of the students, which results in a graduate skills gap in ODL programs. There is a possibility of using a cloud computing set-up, as well as platforms for the creation of simulated virtual practical settings (virtual laboratories-VLs), which could be accessible by ODL engineering and science and education-based students notwithstanding their locations. This paper adds to existing knowledge on VLs and discusses these inadequacies in engineering and science education with emphasis on the enhancement of online and collaborative learning, as well as the possible laboratory (lab) requirements. In addition, the paper highlights contemporary trends and some issues in VLs and remote labs.
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